Inside the American Weather Enterprise Association

Guests: Doug Hilderbrand & Jennifer Sprague-Hilderbrand

When you think about the weather world, you might picture satellites spinning overhead, supercomputers crunching data, or meteorologists trying to explain that yes, the cone is not the size of the storm. But behind all of that is a whole community of people working together to keep us informed and safe. Today, we’re joined by two people who know that ecosystem better than almost anyone: Doug and Jennifer Hilderbrand, co-founders of the American Weather Enterprise Association. Together, they’re building a space where the public, private, and academic sectors can actually talk to each other — and maybe even agree on a few things — to strengthen the entire weather community. We’ll dive into why they launched the association, what they hope to change, and how collaboration can help us all navigate a future with more complex storms, more data, and more demand than ever.

Chapters

00:00 Introduction to the Weather Community
03:04 Personal Journeys into Meteorology
06:03 The American Weather Enterprise Association Explained
07:56 The Importance of Economic Valuation in Weather
13:16 Break 1
13:45 Building a Strong Foundation for the Future
20:00 Advocacy and Engagement with Policymakers
25:50 The Personal Dynamics of Building an Organization
26:30 Break 2
32:02 Conclusion and Future Directions

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