Ep 224 | She Succeeded FAST in Etsy's "Saturated" Candle Niche

This week I'm chatting with Lauren Aldous, founder of Heart Mountain Candle Co., about how she built a thriving Etsy brand in the notoriously saturated candle niche. We dive into how her background in psychology shaped her approach to scent, emotion, branding, and customer experience—plus why non-toxic ingredients and intentional design have been key differentiators. Lauren also shares practical tips on shipping, listing photos, and what new sellers can learn from her transition from real estate to ecommerce.

**"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com

STUFF I MENTIONED:

Shop Sprint Intensive Cohort: https://www.howtosellyourstuff.com/shop-sprint-intensive

Try Trendspotting: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Use code KEEP20 to try your first month for just $17, rebills at $37/month

Upcoming Trendspotting Bonuses :

March 16 – On Trend Comfort Colors Mockups

March 23 -- 5 design templates

March 30 -- Double Opportunities (that's 12 for the week, instead of 6)

April 6 -- Font Pairing Guide

Submit your questions for the upcoming FAQ episode:

https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ

FIND LAUREN:

Heart Mountain Candle Co everywhere

HOW I HELP ETSY SELLERS GROW:

⭐ Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐ "How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop

⭐ Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/224

*Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

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Episoder(238)

Ep 238 | The Kind of Etsy Conversation You Only Get Behind the Scenes - with Laura Geissert

In this behind-the-scenes conversation, Laura and I get real about what it actually looks like to build a PNG shop on Etsy—from her workflow and design process to what's been working for quick success...

18 Jun 55min

Ep 237 | If You're Guessing What to Sell…Listen to This - with EcomHannah

In this coffee chat with founder of Profittree Hannah Gardner, we're talking all about data based decisions and using research to help you launch, grow, and scale your Etsy shop. We also walk through ...

11 Jun 57min

Ep 236 | How Handmade Sellers Turn In-Person Markets Into Etsy Growth - with Ginny Bracht

This week we're discussing how handmade sellers can actually leverage in-person markets along with Etsy to create real, sustainable growth. Ginny shares how she went from just 36 sales in 3 years to i...

4 Jun 54min

Ep 235 | Answering Etsy FAQs

This Etsy FAQ episode is a DO NOT MISS for sellers. We're answering your biggest questions about Etsy SEO, Etsy Ads, starting a second shop, taxes, and more — with honest, practical advice to help you...

28 Mai 54min

Ep 234 | Beginner's Guide to Meta Ads for Scaling Etsy Sellers – with Jackie Ellis

Today we're diving into Meta ads with Jackie Ellis– and this is the beginner-friendly breakdown Etsy sellers have been needing. We cover how Meta ads actually work, when it makes sense to use them, wh...

21 Mai 45min

Ep 233 | She Used Pinterest to Hit 13,000+ Etsy Sales –with Emily Moravec

Did you know that Pinterest is the BEST free tool that Etsy sellers can leverage to send tons of traffic to their listings? Emily is a Pinterest for Etsy expert who created over 13,000 personal Etsy s...

14 Mai 54min

Ep 232 | How Her Original Art Got Her Invited to Etsy HQ - with Melissa Mary Jenkins

Melissa Mary Jenkins is back on the podcast sharing all about her experience visiting the Etsy Headquarters after her original art made waves on Etsy. Listen in to hear what the new CEO is really like...

7 Mai 1h 1min

Ep 231 | The Trend Strategy My Students Use to Get Sales Faster

If you're tired of guessing what to create on Etsy, this episode is for you! I'm walking you through why leveraging trends is a brilliant strategy for new Etsy sellers, who they work best for, and the...

30 Apr 50min