GTM AI Podcast with Coach K and Jonathan Moss13 Mar

The Cowork GTM Playbook: 3 Claude Cowork Workflows to supercharge your revenue team

www.gtmaipodcast.com www.gtmaiacademy.com

Find Victor on LI: https://www.linkedin.com/in/victoradefuye/

Newsletter: https://superintelligentsales.beehiiv.com/

Victor website: www.dana-consulting.com

Victor Adefuye built 7 Make.com automations FAST. He's not a developer. He used Claude Cowork.

In this episode, Victor (former MD at Winning by Design, now running Dana Consulting) walks through 3 live workflows that show what's actually possible when you combine 10+ years of GTM enablement expertise with agentic AI:

What you'll see:

🔍 Lead Research & Prioritization at Scale Victor feeds 360 conference leads into Cowork, which spins up parallel sub-agents to research 15 companies simultaneously, scores them against his ICP, and writes personalized nurture emails pulling from his 110-page content library. The prompt? Three sentences.

📞 Mass Call Analysis with MEDDPICC Scoring A custom skill scores 7+ sales calls in parallel using a calibrated 0-2 scoring system. Individual scorecards with timestamps and direct quotes. A synthesis report showing team-wide skill gaps. What used to take days happens while you grab coffee.

⚙️ Building Make.com Automations (Zero Code) Victor gave Cowork a folder of automation ideas he brainstormed over Christmas. It reviewed them, picked the ones it could build, opened Make.com in the browser, and started configuring modules. Call transcript processing, trigger-based prospecting for newly hired CROs... all built through conversation.

Key insights discussed:

Why enablement professionals are the best-positioned to build AI agents
How skills (packaged expertise) make 3-sentence prompts more powerful than 3-paragraph ones
Why parallel sub-agents change the math on what's possible at scale
The case for monetizing skills as productized consulting IP
Why the chat interface might be going away

Connect with Victor: 🌐 dana-consulting.com 📧 superintelligentsales.ai (newsletter) 💼 LinkedIn: Victor Adefuye

Connect with Coach K: 🌐 gtmaiacademy.com

⏱️ Timestamps: 0:00 - Intro & Victor's background 3:55 - Victor's GTM enablement journey (Winning by Design → Dana Consulting) 7:30 - Live Demo: Lead Research & Prioritization with Cowork 9:23 - What are Skills? Victor's explanation 14:00 - The power of simple prompts with deep context 16:10 - Parallel sub-agents explained 17:06 - Will Cowork replace the chat interface? 20:48 - Live Demo: Mass Call Analysis with MEDDPICC 22:40 - Building a calibrated scoring system (0-2 scale) 27:15 - How sub-agents solve the context window problem 29:07 - Lead research results walkthrough 31:49 - Can skills be monetized? The productized consulting play 35:19 - Email quality self-checking and the Victor voice filter 40:00 - MEDDPICC synthesis report and team-wide gap analysis 43:50 - Live Demo: Building Make.com Automations with Cowork 46:37 - Trigger-based prospecting for newly hired CROs 50:03 - "It's the creativity that matters" 51:20 - Ethan Mollick's "Invite AI to Everything" 53:23 - Where to find Victor

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(113)

Why 40% of AI Tools Get Fired and how She Built a 100% AI-Coded Brand

https://www.gtmaipodcast.comMost companies bolted AI onto their old systems and got more noise, not more intelligence. Maddie Bell figured out why, and what to build instead.Maddie is the co-founder a...

16 Jun 48min

Why Your AI Tools Are Making Your Pipeline Worse (Not Better)

https://www.gtmaipodcast.comStop running siloed GTM experiments. Start building a flywheel.Dan Rosenthal went from a failed Cambridge PhD application to $5M in biotech sales with zero systems — and th...

9 Jun 49min

Why and how You should run AI with NO Internet

https://www.gtmaipodcast.comYour AI conversations are sitting in someone else's vault. In this episode, 20-year GTM operator John Williams shows exactly how he took his back: archiving every chat loca...

4 Jun 42min

Inside Perplexity's Revops, 3 AI Skills Replacing Admins

https://www.gtmaipodcast.comHe stopped hiring for RevOps tasks and started building Perplexity skills instead. Here's exactly how.In this episode of the GTM AI Podcast, Coach K sits down with Nate Fol...

2 Jun 31min

Your Top Rep Just Quit. Their $30M Brain Walks Out. AI Saves the Day

https://www.gtmaipodcast.comhttps://www.fluint.comIn this episode of the GTM AI Podcast, I sit down with Nate and John, co-founders of Fluint, for a kitchen-deep look at how they built Ollie, an omni-...

28 Mai 40min

The 99% Reliable AI Agent: How Haize Labs Sells Enterprise AI to Banks, Insurers & Healthcare

https://www.gtmaipodcast.comMost AI agents are "good enough.. until they're not." Julia MacDonald, SVP of GTM at Haize Labs, shows how she sells 99% reliable AI agents to banks, insurers, immigration ...

26 Mai 30min

Most Personas Are BS. Here's the AI Data-Driven Fix

https://www.gtmaipodcast.com for free goodies!https://www.wrench.aiTo connect with Dan-- https://www.linkedin.com/in/danbaird/Most "personalized" AI outreach isn't personal at all. It's a name swap on...

19 Mai 39min

A CMO's AI Playbook for 5X Marketing Output

www.gtmaipodcast.comwww.fullcast.comMost marketers are using AI like a typewriter. Amy Osmond Cook is using it like a band.In this episode of the GTM AI Podcast, I sit down with Amy Osmond Cook, CMO o...

16 Mai 34min