Supply Chain Decoded | Feat. Whitney Johnson-Cowell, Knight-Swift Warehousing & Fulfillment
Transfix13 Mar

Supply Chain Decoded | Feat. Whitney Johnson-Cowell, Knight-Swift Warehousing & Fulfillment

Whitney Johnson Cowell is the kind of supply chain leader who makes people feel seen. In this episode of Supply Chain Decoded, Jenni sits down with the Revenue Marketing Manager at Knight-Swift Warehousing and Fulfillment, founder of Mediocre Marketing, and TMSA board member to talk about the evolving relationship between sales and marketing, the real impact of AI on how teams work together, and why empathy is still one of the most powerful leadership skills in logistics. But this conversation goes deeper than strategy. Whitney opens up about building community in an industry that can sometimes feel overwhelming, advocating for neurodivergent professionals, and creating more inclusive spaces where people do not have to hide who they are to belong. She also shares the heart behind Dry Conversations, her platform for honest discussions around sobriety, mental health, and connection. This is a conversation about marketing, yes, but also about humanity. About asking better questions. About making room for people to breathe. And about the kind of leadership that leaves people better than it found them. To hear episodes of Dry Conversations, visit: https://open.spotify.com/show/2EKJrc7fGOBQE2Pv13QiTR?si=2b36de382ac74d1a To learn more about TMSA, visit: https://www.tmsatoday.org/ To follow Whitney on LinkedIn, click here: https://www.linkedin.com/in/whitneyhjohnson/ To learn more about Mediocre Marketing, click here: https://itsmediocremarketing.com/ -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.

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Episoder(282)

Transfix Take Podcast | Week of Aug 5 - The Summer Slump Has Arrived

Transfix Take Podcast | Week of Aug 5 - The Summer Slump Has Arrived

The freight market is finally cooling after an unexpectedly tight July, but that does not mean rates are returning to their old lows. This week, Jenni Ruiz and NFI market expert Justin Maze unpack th...

5 Aug 15min

Supply Chain Decoded | Feat. Jeff Tucker, Tucker Company Worldwide

Supply Chain Decoded | Feat. Jeff Tucker, Tucker Company Worldwide

What does more than six decades in freight brokerage teach you about navigating today’s most pressing risks? In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Jeff Tucker, third-gene...

24 Jul 35min

Transfix Take Podcast | Week of July 14 - Tariff Rush, Rising Diesel & California's Next Move

Transfix Take Podcast | Week of July 14 - Tariff Rush, Rising Diesel & California's Next Move

This week on The Transfix Take, Jenni Ruiz and NFI's Justin Maze unpack a freight market that's holding steady on the surface, but showing signs of change underneath. With shippers rushing to front-l...

14 Jul 10min

Transfix Take Podcast | Week of June 30 - Fourth of July Brings Tightest Market YoY Since COVID

Transfix Take Podcast | Week of June 30 - Fourth of July Brings Tightest Market YoY Since COVID

The Fourth of July freight market is here, and capacity is doing most of the talking. In this week’s episode of The Transfix Take, Jenni Ruiz and Justin Maze break down a holiday market that is movin...

30 Jun 12min

Supply Chain Decoded | Feat. Holly LaBoda, Formula L

Supply Chain Decoded | Feat. Holly LaBoda, Formula L

Everyone in sales is looking for the silver bullet: the one tool, tactic, sequence, or AI shortcut that will unlock growth. But according to Holly LaBoda, founder and Chief Growth Officer of Formula L...

26 Jun 30min

Transfix Take Podcast | Week of June 24 - DOT Week Numbers Hold Till 4th of July

Transfix Take Podcast | Week of June 24 - DOT Week Numbers Hold Till 4th of July

Capacity is tightening, rates are holding, and the Fourth of July freight market is shaping up to hit harder than it has in recent years. In this week’s episode of The Transfix Take, Jenni Ruiz and J...

24 Jun 13min

Supply Chain Decoded | Feat. Jennifer Morris, Ship Happens

Supply Chain Decoded | Feat. Jennifer Morris, Ship Happens

Venture capital changed the freight tech conversation, but did it actually make the industry better? On this episode of Supply Chain Decoded, Jenni Ruiz sits down with Jennifer Morris, founder of Shi...

12 Jun 39min

Supply Chain Decoded | Feat. Zach Schuchart, Optimal Dynamics

Supply Chain Decoded | Feat. Zach Schuchart, Optimal Dynamics

The carrier side of freight is often discussed in terms of rates, assets, and capacity, but Zach Schuchart wants the industry to remember what sits underneath all of it: people. On this episode of Su...

5 Jun 45min

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