The Visionary VA Podcast20 Feb 2025

Pricing, Scaling & Thinking Bigger with Robin Waite

Pricing is one of the biggest challenges for VAs, but getting it right is key to building a sustainable business. In this episode, I’m joined by Robin Waite, business coach, pricing expert and author of Take Your Shot, to dive into pricing strategies, scaling without burnout, and why you need to start thinking bigger.
Robin Waite is the founder of Fearless Business, a keynote speaker, and a bestselling author known for helping business owners take control of their pricing and profitability. In this conversation, we unpack some of the biggest challenges VAs face - undercharging, trading time for money and struggling to scale.

Robin shares why hourly rates keep VAs stuck and how to transition to pricing models that create stability and long-term success. We also discuss the importance of reviewing your numbers regularly, building a business that works for you (not the other way around), and why taking fearless action is the key to real growth.

Key Takeaways:

Your pricing should reflect the value you bring - not just your time. Learn how to move beyond hourly rates and package your services effectively.

Scaling starts with reviewing your numbers. Track key business metrics to ensure profitability and long-term growth.

Fearless business owners take action. Growth happens when you push past fear and step into bigger opportunities.

It takes confidence and clarity to charge what you're worth, scale your business, and create a sustainable future. There’s a lot to take away from my conversation with Robin.

Look at your pricing and profitability this week. Are you charging enough to build the business and lifestyle you want? If not, identify one step you can take, whether it’s raising your rates, packaging your services or setting clearer financial goals.

About Robin:

Robin is the Founder of Fearless Business, an expert on pricing, a regular keynote speaker at business events and the bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot.

If you’d like a signed copy of, Take Your Shot, sign up here - https://www.fearless.biz/tys

Website: https://www.robinwaite.com/

YouTube: https://www.youtube.com/RobinMWaite

LinkedIn: https://linkedin.com/in/RobinMWaite

Get our Free mini course on Creating Solid Business Foundations.⁠

⁠Hiring Associates free guide.⁠

⁠Find us on our website. ⁠

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(75)

Introducing All Stars: Your Secret VA Business Growth Tool

Why did you start your virtual assistant business? No, I mean the real reason. What was the life you were trying to create? Was it more freedom, flexibility, financial independence, or more time with ...

27 Aug 14min

How to be Successful? Aim to Build a Sustainable and Boring VA Business

Would you be upset and offended if someone described your business as boring? I've spent eight years running my business, and have come to a very different conclusion: one of the biggest signs of a he...

13 Aug 7min

8 Biggest Lessons from 8 Years Running (and Growing) a VA Business

Eight years ago, I was sitting at my shiny new desk with a laptop, a huge amount of determination, and a VA business called Virtually Priceless - and if I'm honest, I had no idea if it would work.I st...

30 Jul 11min

7 Steps for Excellent Client Experience (Making Them Never Want to Leave)

What if the easiest way to grow your business isn't finding more clients, it's keeping and developing the ones you've already got?"Clients don't stay with us simply because we're good at the work. The...

16 Jul 8min

Importance of Boundaries as a VA: Hidden Cost of Being Too Helpful

Ever said yes to something and then immediately regretted it? Maybe you squeezed in one more five-minute task, worked later than planned, or took something on that was actually out of scope, because y...

2 Jul 6min

Building a VA Business That Survives School Holidays (Without the Guilt)

School holidays are just around the corner and if you're already feeling the dread, this episode is for you. There’s an alternative to six weeks of juggling client work, childcare and guilt."A sustain...

18 Jun 10min

6 Essential Foundations Every Successful VA Business Needs

If your virtual assistant business isn't growing, the problem probably isn't what you think. It's not your marketing, fierce competition, or AI making you redundant. The issue is that you don’t have s...

4 Jun 10min

You’re Not “Just” a Virtual Assistant: Having Confidence in your Ability and Worth

You are not “just” a VA. The sooner more people in the industry start believing that, the faster their business (and confidence) will grow.“ I hear it all the time, ‘I'm “just” a VA. I “only” do admin...

21 Mai 6min