The Visionary VA Podcast21 Aug 2025

Authentic Virtual Assistant Business Marketing: Finding A Voice That Feels Good

Marketing doesn’t have to feel fake, forced or awkward. When it feels aligned and authentic, it becomes easier and therefore much more effective.

“Marketing isn’t about you. It’s about the people you’re trying to help.”

In this episode of the Visionary VA Podcast, we’re tackling something that makes many virtual assistants squirm: marketing yourself.

Most VAs didn’t start their businesses because they love marketing, we started because we’re brilliant at supporting others, organising and getting things done behind the scenes. But the reality is, if you want a successful business, you need to put yourself out there.

This episode will help you to find a marketing approach that actually feels good. From choosing channels that fit your natural style, to leaning into storytelling, to focusing on connection rather than perfection, this is your permission slip to stop copying someone else’s playbook and start showing up in a way that feels authentic to you.

Key takeaways:

Marketing is about sharing stories about how you can make life easier, smoother, or more successful for your clients.

Speak the way you do with clients you already love working with. Storytelling always beats polished sales pitches.

Whether it’s writing, video, or conversations, choose one or two channels you can commit to consistently.

Choose one piece of content, whether that’s a post, reel, blog, or video and share it in your natural voice this week. The more you practice marketing that feels good, the more your ideal clients will feel like they know, like and trust you.

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get our free mini course on Creating Solid Business Foundations ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hiring Associates free guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free monthly metrics tracker download⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the website

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