The Visionary VA Podcast28 Aug 2025

Getting Virtual Assistant Pricing Right: How Much to Charge & Paying Associates Fairly in the UK

Money can feel like a tricky subject, but if you want to build a thriving Virtal Assistant agency, you’ve got to get comfortable with your numbers. In this episode, we’re exploring the reality of virtual assistant pricing, paying associates fairly, and making sure you still come out profitable.

“If you can’t afford to pay an associate £25 per hour, it’s not because they’re too expensive. It’s because you’re not charging your clients enough.”

In this episode of the Visionary VA Podcast, Holly talks openly about one of the biggest challenges agency owners face: setting your virtual assistant pricing structure in a way that’s fair, profitable, and sustainable. From understanding industry-standard virtual assistant rates per hour UK, to avoiding common mistakes that drain your margins, Holly gives you all the practical strategies you need.

You’ll hear exactly how to work out your numbers, how much virtual assistants charge on average, and why paying fairly is the only way to keep great associates on your team. By the end, you’ll have a clear framework for pricing, paying, and building a VA agency that works for everyone.

Key takeaways:

Don’t pluck a rate out of thin air. Do the maths and make sure your pricing covers associate pay, expenses, and your profit margin.

Associates deserve to be paid properly. Paying below industry-standard virtual assistant rates in the UK may save money short-term, but it won’t keep great people.

You’re not running an expensive hobby. Build in £10 to £15 per hour margins after associate pay so you can grow with confidence.

Audit your current virtual assistant pricing structure this week. Ask yourself: Am I charging enough? Am I paying fairly? Am I building in the profit I need to keep growing? Small changes now will create a business that’s profitable, fair and sustainable.

Resources:

Episode 16: Pricing, Scaling and Thinking Bigger with Robin Waite

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