684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand
Yasmina Elmerkaoui had one shot - use the house deposit to buy a home, or bet it all on a hair gel she'd spent two years formulating. She chose the hair gel. On launch night she packed orders until 5a...
16 Jul 51min
683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year
This is not a growth hack. It is not going to go viral on a Twitter thread. But I genuinely believe it is one of the highest leverage things you can do for your brand right now, and most founders neve...
13 Jul 12min
682: From $2M in Debt to a $250M Gum Company | Pur Gum
Jay Klein lost $2 million on a gum nobody wanted. He sold the remaining stock to a pig feed company for $13,000 - then used every cent of it to launch Pur. Sixteen years later, Pur is the fastest-gr...
9 Jul 58min
681: Dr. Angela Spent $350K Building The Skincare Brand Her Daughters Needed — Now It Does $40K/Month
Dr. Angela Casey spent nearly 15 years treating skin cancer before she had her business idea. She didn't come from entrepreneurship - she came from molecular biology, medical school, residency, and a ...
8 Jul 33min
680: (Solo) The Thing Nobody Tells You About Building a Business Alone
After interviewing over 700 founders, including more than 100 billionaires, I kept noticing something that never made it onto the podcast. When the recording stopped and I asked privately how they wer...
6 Jul 12min
679: The $20 Jar of Salt Behind Her 9-Figure Jewelry Brand
Jennifer Fisher started with $5,000 and a dog tag she sketched on a piece of paper for her son - a son she almost never had, after chemotherapy, failed IVF, and years of surrogacy attempts. She knoc...
2 Jul 47min
678: (Solo) The First Hire Mistake That Trips Up Almost Every Solo Founder
Most founders make their first hire reactively. They're overwhelmed, stretched across every function, and they just want someone to take the pressure off right now. So they bring in a generalist, hand...
29 Jun 9min
677: We Built a $250M Cold Plunge Brand - From a Garage | Plunge
Ryan Duey was living in an RV with his float spas closed and no backup plan when he and Michael Garrett built their first cold plunge from a retrofitted $100 bathtub in a garage. They turned their S...
25 Jun 1h
