Designing Future-Ready Web Experiences - Kevin Watkins, S7, Ep. 2

In this episode, we are joined by Kevin Watkins, Founder and Creative Director at Farewell. With over 250 websites launched, Kevin brings deep expertise in building fast, accessible, and future-ready digital experiences. We dive into his journey from WordPress to Webflow, embracing chaos in the creator world, and what it takes to design scalable, inclusive websites today.

Discussion Points -

• What led you to start Farewell and your journey into web design? 2:23

• What kind of clients or brands do you typically work with, and what excites you most about these projects? 5:05

• What challenges did you face while building and scaling your studio? 6:09

• Do designers naturally become good managers as teams grow? 8:21

• Rapid fire round 9:41

• How do you see AI influencing design and creativity? 16:25

• What advice would you give to aspiring creative founders? 24:38

Show notes -

• Embrace the chaos instead of running away from it. That has been our motto, and it reflects in everything we do.

• Original ideas will always win. AI is just reusing what's out there, pulling from a database of original ideas, so keep creating.

• Don't put all your eggs in one basket. Be flexible with the things you're doing and be ready to change direction.

• Fail forward is one of our core values here at the agency. Don't be afraid to make mistakes; they are part of the journey.

• If you're jumping into the creative space right now, buckle up because it's fun, it's chaotic, it's rewarding, you'll laugh, and you'll cry. But there's no better field to be a part of.

• Being a tool agnostic is key right now. If another tool comes around that serves our clients better, we will switch to that without hesitation.

Kevin’s LinkedIn: https://www.linkedin.com/in/kevinstanleywatkins/

Company’s Website: https://www.heyfarewell.com/