Sounds Profitable16 Mar

New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More

Today in the business of podcasting:

Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others, and marked its first ever official appearance at a North American podcast conference with a keynote from executives Stacey Goers and Jake Shapiro.
Podcast Movement confirmed Evolutions will return to SXSW in 2027, following a debut weekend that included keynotes from Apple Podcasts and YouTube, live performances from Andy Grammer, a Penn Badgley conversation, and the inaugural Indie PaC Awards hosted by Killer Mike.
YouTube is launching a Top Podcasts Lineup giving advertisers bundled premium ad access across five content verticals: Sports, News, Comedy, True Crime, and Society & Culture.
YMH Studios is partnering with Magellan AI to make full multi-platform attribution free for all advertisers and agencies running campaigns across its network, covering RSS audio, Spotify streaming, and YouTube without minimum spend or category restrictions.
The Q1 2026 Performance Benchmark Report from Podscribe finds 79% of episodic campaigns now include a simulcast video component, with YouTube accounting for nearly two-thirds of all video podcast impressions, and national advertisers combining podcasting and streaming audio reaching 85% of U.S. adults.

Click here to find links to every story covered and subscribe to the newsletter version of The Download.

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Episoder(1089)

The New Rules of Podcast Advertising, Automating the Average, & More

This week in the business of podcasting:Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the sho...

9 Okt 11min

Resetting Podcasting's Thermostat, Ad Spend Increase, & More

Today in the business of podcasting:Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ...

8 Okt 6min

Reset Your Thermostat

This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly every booth was selling an AI-augmented something. ...

8 Okt 10min

Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More

Today in the business of podcasting:A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and onl...

7 Okt 7min

Lessons on Podcast Impressions, Barometer Brand Suitability on Amazon Ads, & More

Today in the business of podcasting:Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to pr...

6 Okt 7min

Industry Leaders on Scale, Podcast Landscape 2026 Debuts, & More

This week in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Netflix debuts as the third most-used podcast platfor...

2 Okt 9min

The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More

Today in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video ...

1 Okt 7min

The Podcast Landscape 2026 - The Core Numbers

This week Tom Webster shares Part One of The Podcast Landscape 2026, our annual study of how Americans consume podcasts, drawn from a census-weighted survey of 5,473 US adults. Podcasting's audience i...

1 Okt 3min