14. Nailing Your Brand's Visual Style Online with Ben Rifken
You’ve established your brand foundations, and now what? How do you transfer all that into the online space? In this episode, Ben Rifken and I discuss how to create and use content to communicate you...
16 Aug 202148min
13. Using Design Thinking in Branding with Juliana Reveiz
What is human-centred design and what role does it play in branding? How can brands and businesses use design thinking to go beyond the traditional business models and focus on customer empathy and re...
12 Jul 202152min
12. Developing Customer Personas with Shanna Dennis
Everything begins and ends with your customer. Who are they? Furthermore, are your customers visual, audio, or kinesthetic buyers? Why does that matter? In this episode, Shanna and I talk not only tal...
2 Mai 20211h 11min
How to Prepare For A Crazy Successful Brand Photoshoot | Behind the Brand
Deciding to invest in a brand photoshoot for your small business can be scary and in reality, it isn't as simple as pointing and shooting. In fact, a product photography photoshoot begins way before t...
28 Apr 202147min
11. How to Turn Your Business Into An Admired Brand with Fabian Geyrhalter
Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not have an enhanced...
5 Apr 202154min
10: Bootstrapping Your Business to Success with Kristi Soomer
Most entrepreneurs don't start with venture funding. In fact, many entrepreneurs start with a couple of thousand dollars in the pocket that they've saved up so that they can launch their passion proje...
29 Mar 202143min
Brand Strategy 101: A Beginners Guide | Behind the Brand
As branding guru Marty Neumeier says, a brand strategy is “a plan for the systematic development of brand in alignment with a business strategy.” A brand strategy helps you understand who you are and ...
22 Mar 202129min
