ADHD Media Narratives & Misinformation: What's Really Happening?

In this episode, Ben is joined by Dr Tony Lloyd, former CEO of the ADHD Foundation, for a conversation that steps back and looks at the bigger picture of neurodiversity at a moment when the landscape is rapidly changing.

Now retired, Tony reflects on decades at the forefront of ADHD and neurodiversity advocacy, and why we’re still asking the wrong questions.

They explore why more people are recognising themselves than ever before, and the tension between medical models and the idea of thinking differently.

From SEND systems and long waiting lists to public narratives and stigma, Tony shares what he believes still isn’t working and where real progress is happening.

This is a conversation about where we are now, what needs to change, and why the future of neurodiversity may look very different to its past.

Join us at hidden20.org/donate.

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Host: Ben Branson

Production Manager: Phoebe De Leiburné

Video Editor: James Scriven

Social Media Manager: Charlie Young

Music: Jackson Greenberg

Head of Marketing: Kristen Fuller

00:00 Introduction

1:03 The Current Neurodiversity Landscape: ADHD, Autism & Society

3:50 The Global Neurodiversity Identity Crisis Explained

5:50 “We Are Everywhere”: The Rise of Neurodivergent Voices

9:44 The Future of Neurodiversity: Why People Are No Longer Hiding

20:02 Medical Model vs Neurodiversity: Disorder or Difference?

27:00 SEND System & ADHD/Autism Reports: What’s Broken?

32:10 Why Neurodiversity Should Be Seen as Opportunity, Not Deficit

42:03 De-stigmatising ADHD & Autism: What Gives Tony Hope

48:06 ADHD & Autism Waitlists: Advice for Those Still Waiting

50:18 The Role of Neurodivergent Public Figures & Advocacy

55:16 Regressive Narratives vs Being Yourself: Courage & Kindness

1:02:22 Dr Tony Lloyd’s Green Dot Badge

The Hidden 20% is a charity founded by AuDHD entrepreneur, Ben Branson.

Our mission is simple: To change how the world sees neurodivergence.

No more stigma. No more shame. No more silence.

1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.

To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.

With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.

Join us at hidden20.org/donate.

Become a monthly donor.

Be part of our community where great minds think differently.

Brought to you by charity The Hidden 20% #1203348

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Ben Branson @seedlip_ben

Tony Lloyd

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