Under Armour's Attack on Nike | Sweat Equity | 1

Under Armour's Attack on Nike | Sweat Equity | 1

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the field. Upon graduating, Plank uses his life savings and maxes out his credit cards to launch Under Armour. And within ten years of its founding, Plank sets his sights on the biggest prize of all: taking on Nike.


Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(687)

Chobani: The Yogurt That Ate America | Fungi and Bankruptcy | 2

Chobani: The Yogurt That Ate America | Fungi and Bankruptcy | 2

It’s 2013 and upstart yogurt brand Chobani is riding high. But in its huge new factory in Idaho, a microscopic threat is spreading: mold. And when it contaminates Chobani’s yogurt, founder Hamdi Uluka...

24 Jun 38min

Chobani: The Yogurt That Ate America | Nothing But Good | 1

Chobani: The Yogurt That Ate America | Nothing But Good | 1

When a leaflet advertising a decrepit factory for sale lands in the office of struggling entrepreneur Hamdi Ulukaya, it sets him on a quest to make America fall in love with Greek yogurt. But to succe...

17 Jun 39min

Listen Now: Foul Play

Listen Now: Foul Play

Ed is the grandson of footballing legend Gordon Banks. He was a national icon, the only goalkeeper ever to win the soccer World Cup for England. But Ed’s heard a rumour: that in 1970, while defending ...

15 Jun 7min

Meta and the Battle for Smart Glasses | Google's Return | 3

Meta and the Battle for Smart Glasses | Google's Return | 3

Back in 2014, Google Glass made the dream of smart glasses a reality for the tech-obsessed. But a hefty price tag and divisive design prevented Google from bringing its vision to the masses. A decade ...

11 Jun 45min

Meta and the Battle for Smart Glasses | I'm a Creep | 2

Meta and the Battle for Smart Glasses | I'm a Creep | 2

It’s 2023, and Meta Ray-Bans have just helped Mark Zuckerberg turn a corner. After his disastrous investment in the Metaverse, Meta’s AI-enabled smart glasses are a welcome victory for the company. Bu...

10 Jun 49min

New Season - Dr. Death: The Cowboy

New Season - Dr. Death: The Cowboy

Dr. John Schneider rode into town like a character out of a Western: an outsider on a Harley-Davidson, in trademark cowboy boots. He promised relief to patients suffering in Wyoming and Montana. He se...

4 Jun 6min

Meta and the Battle for Smart Glasses | Prize on the Eyes | 1

Meta and the Battle for Smart Glasses | Prize on the Eyes | 1

It’s 2011, and two Stanford students have built eyeglasses with a tiny camera inside. Their a prototype paves the way for Meta Ray-Bans, the first tech-enabled eyewear to truly go mainstream after att...

3 Jun 47min

F1 vs NASCAR | F1 Roars Into the U.S. | 4

F1 vs NASCAR | F1 Roars Into the U.S. | 4

In 2019, the Netflix series Formula 1: Drive To Survive ushered in a major uptick in the sport’s popularity among Americans. Then, the 2021 F1 season saw an epic showdown between Lewis Hamilton and Ma...

28 Mai 38min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengesnakk
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
finansredaksjonen
utbytte
tid-er-penger-en-podcast-med-peter-warren
lederpodden
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
okonomiamatorene
rss-markedspuls-2