Spotify on Amazon DSP in Australia, Utility in Rural Podcasting, & More

Spotify on Amazon DSP in Australia, Utility in Rural Podcasting, & More

Today in the business of podcasting:

  • Amazon Ads and Spotify have partnered to give Australian advertisers programmatic access to Spotify's audio and video inventory through Amazon DSP, combining Amazon's shopping and streaming data with Spotify's 751 million monthly listeners for full-funnel campaign planning in a single solution.
  • Tom Fox argues rural podcasters are positioned to fill the civic void left by shrinking public media, with local institutions like community banks, colleges, and small businesses having a genuine stake in supporting trusted local audio platforms beyond just buying ad space.
  • Podcasting had a strong showing at SXSW 2026 with over 20 official sessions featuring voices like Kara Swisher, Scott Galloway, and Brené Brown, while highlights included Tiger Sisters explaining how they built Spotify's No. 1 business podcast from a kitchen-table show, TikTok and iHeartMedia announcing a new podcast network, and Rhett and Link discussing why they quietly ended Ear Biscuits.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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Episoder(1048)

That Stupid Radio

That Stupid Radio

A nine-button Italian radio with a dead app can teach us some lessons about podcast discovery.Written by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

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The YouTube Definition of a View, Podcast Study 2026 Announced, & More

Today in the business of podcasting:Spotify says a bug, not a policy, made a podcast ad appear unskippable, telling Podnews the 15-second skip was hidden in the viral example and has since been fixed ...

18 Aug 6min

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Today in the business of podcasting:Register for Ask a Marketer: How Advertisers Read the ResearchSpotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with t...

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First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator...

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Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upf...

13 Aug 4min

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

12 Aug 7min

Five Days at Terminal 5

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Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

12 Aug 10min

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are t...

11 Aug 7min

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