Optometry: The Ultimate O.D.5 Okt 2023

The Benefits of Charging What You're Worth - E169

The Benefits of Charging What You're Worth - E169

Highlights from this episode:

Run Down: The Benefits of Charging What You're Worth (00:30)

Office Talk: Lessons from running lean (23:01)

Closing Thought: Have more or Want Less (27:08)

In this week’s Run Down we are talking about the somewhat debated practice of charging what you are worth. Some doctors really struggle with this for various reasons from not believing their patients will pay more to the ethics struggle. We talk through a lot of these issues in this episode and offer my personal perspective and how it has changed over my years of practicing from one end to the other.

In Office Talk this week, we are talking about my utter distain for a certain frame rep of mine as well as observations made when staff members are out. There are a lot of things that come to light, both weaknesses and strengths, when you are running lean and mean!

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