Optometry: The Ultimate O.D.11 Sep 2025

Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270

Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270

Highlights from this episode:

Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients (01:04)

Closing Thought: To make your present better, make your future bigger (20:41)

In this episode, we are talking about how to build a powerful sales funnel for your specialty (using my dry eye practice as an example of course). I share the exact 8-step framework I’m using to grow RDEC into a standalone referral center, and why having clarity on your market, your offer, and your follow-up is a game changer. You’ll hear how I’ve used tools like strategic awareness campaigns to differentiate my brand and attract the right patients. Plus, I share my “impossible goal” and how thinking bigger is reshaping everything I do in practice. If you're serious about scaling your specialty and creating a brand that outlives the doctor, this one's for you.

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