Decoding Political Branding
The Swing8 Apr 2025

Decoding Political Branding

Campaigns, Colours & Catchphrases: Pendulum's international award-winning creative director, Ben Purkiss, talks branding with co-founder Yaroslav Baran. Want to know what kind of thinking goes into the look and feel of a campaign? In a word — authenticity. To be competitive, do the research, get to know the person behind the politician, and build the brand to complement the candidate. Among the good brands, the one that captures the public mood will likely win the race. Then there are the duds. Ben and Yaro cover them all in 14 minutes.

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Episoder(37)

Defending Canada in an Age of Contactless War

Defending Canada in an Age of Contactless War

In modern AI-driven warfare, the battlefield isn't just overseas — it's in our feeds, our institutions, and our trust in one another. The nature of the threat means we can't leave it up to professiona...

18 Aug 26min

Civilian Resiliency in the Cognitive Warfare Domain: Lessons Learned from Estonia

Civilian Resiliency in the Cognitive Warfare Domain: Lessons Learned from Estonia

This episode of Pendulum's The Swing, hosted by Heather Bakken, features Peeter Tali, who is a member of Estonia's parliament and former head of the Estonian Ministry of Defence's Strategic Communicat...

16 Jul 29min

Weaponizing Hate: Gendered Disinformation Attacks on Social Infrastructure

Weaponizing Hate: Gendered Disinformation Attacks on Social Infrastructure

Gendered disinformation is both a sophisticated weapon and a blunt-force tool of hybrid warfare that is being used to silence women. It is a threat to collective security -- and democracies are paying...

14 Mai 38min

Powering Canada: Can Energy Ambition Overcome Regulatory Reality?

Powering Canada: Can Energy Ambition Overcome Regulatory Reality?

Prime Minister Mark Carney's office announced it will hold the first Canada Investment Summit in September.In this episode of The Swing, Pendulum examines whether Canada can turn its vast energy wealt...

25 Apr 23min

Statecraft to Stagecraft: The Use of AI in Cognitive Warfare

Statecraft to Stagecraft: The Use of AI in Cognitive Warfare

War with Iran marks the first truly AI-native information environment in warfare where the human brain is both the target and the weapon, and the battlefield is your phone.In this episode, producer an...

29 Mar 29min

Is the Strait of Hormuz a Straitjacket for Democracy?

Is the Strait of Hormuz a Straitjacket for Democracy?

This episode host Heather Bakken is joined by Pendulum colleagues Jennifer Irish and Yaroslav Baran to discuss how the seemingly unplanned aspects of U.S. strategy in Iran are actually playing out geo...

21 Mar 18min

War in Ukraine: Canadian Support for Humanitarian Aid

War in Ukraine: Canadian Support for Humanitarian Aid

This week marks four years since the most recent unprovoked attack on Ukraine by Vladimir Putin’s Russia. Ukrainians have been at war for 12 years and have spent the last four shedding blood, tears, a...

26 Feb 16min

Canada`s Political Year in Review and What`s Ahead in 2026

Canada`s Political Year in Review and What`s Ahead in 2026

Closing out season one on The Swing, Pendulum`s Yaroslav Baran and Heather Bakken discuss the political year that was: who`s up and who`s down, communications wins and losses, and what actually got do...

29 Des 202522min

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