Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear
Sticky Branding29 Mar 2022

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

The repeat purchase rates of most direct-to-consumer brands is abysmal. According to Allan Perrottet, "The average repeat order rate for DTC brands is 11% over an entire lifetime. At T-Bô we have a 30% repeat order rate within 90 days!"

The secret to T-Bô's success is co-creation. T-Bô is the first community-led menswear brand. It has a community of over 400,000 men creating the most comfortable and functional clothing they want to wear and buy.

Allan Perrottet comes on the Sticky Branding podcast to share T-Bô's story. He gives loads of marketing and advertising tips to grow your brand.

Allan Perrottet is the co-founder and CTO of T-Bô Menswear. Allan is a Swiss native that grew up in Gumefens, in the French-speaking part. A mutual friend connected Allan with Roy Bernheim in 2017, and the two set out on a journey to transform the fashion industry. Allan brings together his expertise in technology, digital marketing, and fashion to grow T-Bô into an iconic brand.

In This Episode:
  • Allan Perrottet says, direct-to-consumer brands are very reliant on paid media. It's too expensive and unsustainable. T-Bô chose to grow its business with community.
  • The power of co-creation for product development, sales, and customer engagement.
  • How to give your customers and prospects the ability to provide feedback on your products.
  • How to use community to grow your brand and create loyal customers that come back again and again.
  • The importance of taking time to understand your customer, and how to use data to scale your business.

Episoder(16)

Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

The companies that act fast and adapt faster have the advantage. Chris White, CEO of Fruitland Manufacturing, comes on the Sticky Branding Podcast. He shares how his company captured market share by m...

15 Mar 202226min

The Ice Cream Brand You've Tried but Didn't Know — Interview with Ian Scates, President of Central Smith

The Ice Cream Brand You've Tried but Didn't Know — Interview with Ian Scates, President of Central Smith

If you've had ice cream in any Canadian restaurant, chances are it was made by Central Smith. Central Smith is one of Canada's largest ice cream manufacturers. Ian Scates, President of Central Smith, ...

1 Mar 202228min

Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young

Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young

Marketers can have big ideas and visions for their businesses, but unless they implement those ideas are just dreams. Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky B...

15 Feb 202222min

Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable

Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable

The digital world is not easy to use for about a billion people! Every day we use tools and technology that seem absolutely intuitive and easy to use — unless you have a disability. Abid Virani, COO o...

1 Feb 202228min

Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

Learngistics lost 90% of its revenue due to the pandemic. Louis Trahan, founder of Learngistics said, "We had a choice: fight or close. We chose to fight." Louis joins us on the Sticky Branding Podcas...

18 Jan 202224min

How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity

How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity

Simple Clarity is the ability to describe your brand and what makes it unique in 10 words or less. That's easier said than done! It's amazing how few companies can clearly explain their services. They...

4 Jan 202226min

Pioneering Quantum IT Security — Interview with Francis Bellido, CEO of Quantum eMotion

Pioneering Quantum IT Security — Interview with Francis Bellido, CEO of Quantum eMotion

Quantum eMotion is a publicly-traded company that is transforming the IT security sector with quantum computing. They create algorithms that are virtually unhackable. Francis shares key lessons on lea...

21 Des 202125min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
rss-pa-konto
pengepodden-2
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-sunn-okonomi