AI & The Future of Audience Understanding with David Boyle of Audience Strategies

AI & The Future of Audience Understanding with David Boyle of Audience Strategies

Join Fran and David Boyle, Director of Audience Strategies as they dive into the impact of AI on market research. David, ever a passionate advocate for AI-first strategies in insights, shares his vision for the future of research, emphasising how AI is transforming workflows, uncovering hidden patterns, and enabling faster, more impactful (and cost-effective) decision-making.


The episode unpacks AI’s role in synthesis, learning, thinking, and writing, exploring its potential to create deeper, more strategic insights while maintaining the human touch. From big reports to rapid answers, the emergence of insight architects, and the return of a certain class of insights manager: creative strategists. Join us as we explore how AI is shaping a more integrated and forward-thinking approach to audience understanding.


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Hosted by: Francesco D’Orazio

Guests: David Boyle

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar


X https://x.com/audiencedisco

TikTok https://www.tiktok.com/@audiencespodcast

IG https://www.instagram.com/audiencespodcast/



Hosted on Acast. See acast.com/privacy for more information.

Episoder(20)

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The Audience of Magic - with AX Mina and Dorothy R Santos

The Audience of Magic - with AX Mina and Dorothy R Santos

Who’s the Audience of Magic? How has it evolved over the past few years? Where is it going next? 🪄From TikTok tarot readings to “manifesting crypto gains”, we explore how audiences are engaging with ...

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The Audience of Romance - with Stephen Follows, film data analyst

The Audience of Romance - with Stephen Follows, film data analyst

Who’s the Audience of Romance? How has it evolved over the past few years? Where is it going next? 🌹🎬Romance, Romance. Wherefore art thou, Romance? In this episode, Francesco D’Orazio talks with fil...

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The Audience of Wrestling - with Charlie Palmer of Audience Strategies

The Audience of Wrestling - with Charlie Palmer of Audience Strategies

Who’s the Audience of Wrestling? How has it evolved over the past few years? Where is it going next? 🤼‍♂️In this episode, Francesco D’Orazio is tagging in Charlie Palmer, Marketing Director at Audien...

13 Mar 202546min

The Audience of the Unhinged - with Annie House of OK COOL

The Audience of the Unhinged - with Annie House of OK COOL

Who’s the Audience of the Unhinged? How has it evolved over the past few years? Where is it going next? 🤪🌀In this episode, Francesco D’Orazio speaks with Annie House, Strategy Director at OK COOL, t...

13 Feb 202538min

The Audience of Horror - with Stephen Follows, author of the Horror Movie Report and film data analyst

The Audience of Horror - with Stephen Follows, author of the Horror Movie Report and film data analyst

Who’s the Audience of Horror? How has it evolved over the past few years? Where is it going next? 🧟Horror is experiencing a double boom: we've never produced as many horror movies as today and the ho...

26 Nov 20241h 2min

The Audience of Nuclear - with Pablos Holman of Deep Future

The Audience of Nuclear - with Pablos Holman of Deep Future

Who’s the Audience of Nuclear? How has it evolved over the past few years? Where is it going next? ☢️Join us as we speak to Pablos Holman, General Partner at Deep Future - a Nuclear technology advocat...

15 Okt 20241h 9min

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