129 Million Views, Zero Streams: Ralph (Bassjackers) on Viral Moments and What Actually Builds a Career
This week, it's a full community Q&A with Ralph from Bassjackers. We get into why going viral didn't convert to streams or listeners, how to think about social media when you don't have shows, and wha...
10 Jun 52min
Why Streams Don't Get You Gigs | The Purple Cow Theory for DJs and Producers
Joey and Jay Hardway talk about the gap between online success and real career traction. Why does so much music and content feel the same right now? They break down the Purple Cow theory and what it a...
3 Jun 57min
Why Tiesto's Return to Trance Is the Most Authentic Move of His Career
Tiesto is going back to trance, and it might be the realest creative decision he's made in years. Joey and Jobke break down what that move says about authenticity and creative longevity, then get into...
27 Mai 58min
Is the Record Label Dead? Label Strategy, Consistent Releases, and the Proximity Effect
Are labels still relevant in 2026? Joey, Ralph (Bassjackers), and Jobke (Jay Hardway) dig into the real power shift happening in the music industry and what it means for working DJs and producers. The...
20 Mai 59min
Vision, Warmups, and How Different Is Too Different
Fresh off the Artist Coaching Retreat, Joey, Jobke, and Ralph break down what actually stuck. The conversation covers why having a career vision matters more than most artists realize, what an A&R ses...
13 Mai 59min
Why Artists Who Know What To Do Still Don't Do It
Every artist knows they need to release music. So why does the track keep sitting in the folder? This week, Joey and Ralph get into the real reasons behind procrastination and perfectionism and why th...
6 Mai 1h 4min
Ghost Produced. So What?
Does it matter who actually made the music? In this episode, Joey, Ralph, and Jay get into the ghost production debate, the gap between what DJ sets look like online versus in the room, and how social...
29 Apr 55min
The Brutal Truth About Getting Your Music Played by Bigger DJs
Most producers think getting ignored is a taste problem. It is not. There is a production quality threshold your music has to clear before a DJ even decides if they like it. In this episode, Ralph, Jo...
22 Apr 1h 4min
