The 401k Secret Wall Street Hopes You Never Find

The 401k Secret Wall Street Hopes You Never Find

Most people think a 401k limits them to a small list of mutual funds and target-date options — but that’s not the whole story. In this episode, I explain how a self-directed brokerage account (SDBA) can expand your 401k investment options, give you greater flexibility, and put more control in your hands. You’ll learn what an SDBA is, why less than 5% of employees use it, and how it can become a powerful tool for smarter retirement planning and long-term investing. 👉 Subscribe for clear, prac...

Episoder(63)

The Hidden Risks of Your 401(k) No One Talks About

The Hidden Risks of Your 401(k) No One Talks About

Your 401(k) is powerful — but it comes with risks most people never think about until it's too late. In this episode, Wes Cuprill, CFP®, breaks down the four hidden limitations of the 401(k) that can...

19 Mar 10min

What Does the 401(k) Actually Get Right?

What Does the 401(k) Actually Get Right?

In this episode, Wes Cuprill, CFP® walks through the core strengths of the 401(k) and why it remains one of the most powerful wealth-building tools available to American workers — despite its limitati...

10 Mar 8min

401(k) vs Pension: The SHIFT That Changed Everything

401(k) vs Pension: The SHIFT That Changed Everything

401(k) vs pension: why did pensions disappear — and what does that mean for your retirement? In this episode, Wes Cuprill breaks down the shift that changed retirement planning forever. Most people ha...

5 Mar 16min

The Accidental Birth of the 401k

The Accidental Birth of the 401k

If you think the 401(k) was carefully designed by a panel of experts to solve America’s retirement crisis… think again. In this episode, we dive into the completely accidental origin of the 401(k) — ...

26 Feb 10min

Retirement Is Only 150 Years Old (And We're Still Getting It Wrong)

Retirement Is Only 150 Years Old (And We're Still Getting It Wrong)

Have you ever stopped to think about how weird retirement actually is? As a concept, it's barely 150 years old — and the version we know today is even younger than that. In this episode, we're going ...

19 Feb 11min

How Retirement Is Changing — And Why Your Plan Must Evolve

How Retirement Is Changing — And Why Your Plan Must Evolve

Get the free book here: https://www.the401kwakeupcall.com/book Retirement is changing faster than most people realize — and many plans are still built around assumptions that no longer apply. In thi...

5 Feb 8min

Why Your 401k Isn’t Enough — And How Real Wealth Gets Built

Why Your 401k Isn’t Enough — And How Real Wealth Gets Built

Get the free book here: http://www.the401kwakeupcall.com/book Most people assume their 401(k) is supposed to handle their entire retirement — but it was never designed to carry the full weight of your...

29 Jan 7min

I’m Launching a Game Changer in 2026 – Are You Ready

I’m Launching a Game Changer in 2026 – Are You Ready

There’s a lot of negativity online right now — from news cycles to social media doomscrolling — and it’s convincing people that the future is bleak. I don’t buy that. In today’s episode, I’m sharing w...

13 Nov 20257min

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