Building Finch: First Hires, First Customers, First Wins

What happens when a DoorDash veteran with no legal background spots a logistics problem inside plaintiff law firms? He delivers “white-glove pre-litigation in a box.” Viraj Bindra spent eight years at the food delivery company before co-founding Finch, a tech-based platform that provides tools for growing firms so they can say “yes” to every case that’s worth taking. He visits with host Dan Ambrose to pull back the curtain on successes and lessons learned while building the firm. And he has the distinction of being the first guest on Dan’s new TLU's “Founders Podcast” — a series on tech and AI companies that are reshaping the plaintiff bar.

Train and Connect with the Titans

☑️ Viraj Bindra | LinkedIn

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2026 Programming

☑️ Training Witnesses to Transport Themselves and the Jury, April 17-18, Hermos Beach, CA

☑️ TLU Trial Skills Training, April 21- 25, Hermosa Beach, CA

☑️ Witness Preparation & Direct Examination, May 8 - 9, Hermosa Beach, CA

☑️ Dark Arts Trial Craft Bootcamp, May 27 - June 2, Huntington Beach, CA

☑️ TLU Beach, June 3-6, Huntington Beach, CA

Episode Snapshot

1. Viraj spent his pre-Finch career at DoorDash, an experience that he describes as "a masterclass in building a company focused on logistics and operations plus great tech.”
2. Finch was born out of a problem: A friend had started his own firm, had 50 cases referred within three months, and was turning away work because he had no staff. Viraj and his co-founder flew to Austin and became his case managers.
3. Finch launched in April 2025 and now has 85 to 90 employees; the company doubled its revenue between January and early February 2026.
4. To find their first customers beyond one friend, Viraj and his team posted on Reddit PI law forums “enough to get banned,” cold-called from Google searches, and showed up at conferences.
5. Named after “To Kill a Mockingbird’s” Atticus Finch, the company's long-term mission is to close the gap for the 78% of Americans who have a legal need but no access to counsel.
6. Finch will host a party for TLU Beach attendees on Tuesday, June 2, in Huntington Beach.

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