New Apple Podcasts HLS Hosts, Targeting Podcasting's Holdouts, & More

New Apple Podcasts HLS Hosts, Targeting Podcasting's Holdouts, & More

This week in the business of podcasting:

  • Apple launched its new HLS video experience for Apple Podcasts with the iOS 26.4 update, bringing full video podcast support to iPhones — with hosting platforms Podspace, Riverside, Ausha, and Firstory joining the growing list of supported services.
  • Sounds Profitable's Tom Webster debuts new research on podcasting's "last quarter" — the 25% of American adults who have never listened to a podcast — revealing a Spanish-language opportunity, a word-of-mouth "Bubble Problem," and a case for leading promotional efforts with topics over technology on platforms like YouTube and Facebook.
  • Spotify laid off 15 employees in its podcast group on March 23, primarily from The Ringer and Spotify Studios, with the company describing the cuts as an alignment move rather than cost-cutting.
  • YouTube has rebranded its BrandConnect creator monetization tool as Creator Partnerships, adding a Gemini-powered suite of influencer matching and campaign management features.


To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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Episoder(1047)

The YouTube Definition of a View, Podcast Study 2026 Announced, & More

The YouTube Definition of a View, Podcast Study 2026 Announced, & More

Today in the business of podcasting:Spotify says a bug, not a policy, made a podcast ad appear unskippable, telling Podnews the 15-second skip was hidden in the viral example and has since been fixed ...

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Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Today in the business of podcasting:Register for Ask a Marketer: How Advertisers Read the ResearchSpotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with t...

17 Aug 7min

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator...

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Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upf...

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Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

12 Aug 7min

Five Days at Terminal 5

Five Days at Terminal 5

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

12 Aug 10min

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are t...

11 Aug 7min

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Pod...

10 Aug 7min

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