The CEO Who Built a Cybersecurity Company Without Knowing IT | Matt Loria

Matt Loria built a top-tier cybersecurity and IT firm without a single tech degree or certification.

Back when he and his brother ran a computer recycling business, they went repeatedly through IT providers. It was always the same: things started great, then the service just vanished. When Matt eventually told his brother he was starting his own IT firm, his brother pointed out the obvious.. "You don't know anything about IT."

But Matt knew exactly what it looked like when someone did it wrong, and he knew how to fix it.

That gap became the foundation for Auxiom. By bringing in a technical co-founder and focusing on the service and culture the industry was missing, he turned the company into a gold standard. Today, Auxiom handles everything from network security to AI readiness for massive, billion-dollar companies.

We covered:
→ Why antivirus software alone leaves your business dangerously exposed
→ What a cyber attack actually costs after the breach (the rebuilding is worse than the hack)
→ How AI has supercharged the threat landscape and what the good guys are doing to keep up
→ Why every executive needs 30-60 minutes a day inside AI tools right now
→ And why Matt interviews a candidate's spouse before making a major hire

One major takeaway: owners can't vision cast for something they don't know exists. That’s why it’s imperative every business owner gets their hands dirty with AI.

Thank you Matt for coming to the studio and for sharing your story and expertise. It was a blast talking to you man!

*Chapters*
0:00 - Intro & Welcome
1:06 - Meet Matt Loria and Auxiom
7:37 - How Matt Got Into the IT Industry
11:27 - The Gap in the Market That Started It All
12:14 - What Is Managed IT Services?
13:10 - Cybersecurity and Why It Has to Be the Foundation
14:09 - How AI Has Changed the Threat Landscape
16:33 - First Steps for Business Owners to Protect Themselves
18:54 - The Real Cost of a Cyber Attack
24:47 - Entrepreneurship, Failure, and the Mindset of Going Broke
25:47 - Why Marrying the Right Person Changes Everything
30:30 - Who Auxiom Serves and How to Work With Them
31:33 - The BLTnT Podcast Story
35:22 - AI as a Business Tool, Not Just a Shortcut
39:44 - Outro

*Connect with Matt* Web: https://auxiom.com/ | @BLTnTPodcast
LinkedIn: https://linkedin.com/in/mattloria

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