Choosing the Right Marketing KPIs to Measure Real Business Impact

Choosing the Right Marketing KPIs to Measure Real Business Impact

Drop us a message! In this episode, Rob Bartlett, Head of Marketing at YTL Developments, explains how to cut through overwhelming digital marketing metrics and focus on the KPIs that truly align with campaign objectives. We explore the most common mismatch between campaign goals and reported metrics, and why many teams still measure everything instead of what matters. Rob shares how objective-led KPIs reshape a team’s understanding of the marketing funnel, customer journey, and commercial imp...

Episoder(208)

Aligning Social Campaigns with Empathy to Drive Real Engagement

Aligning Social Campaigns with Empathy to Drive Real Engagement

Drop us a message! In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagemen...

27 Apr 9min

REWIND: How to Grow your Online Community and Development of Human First Marketing

REWIND: How to Grow your Online Community and Development of Human First Marketing

Drop us a message! This week, we’re kicking off our REWIND series, where we dive into our back catalogue of episodes to bring you interesting insightful conversations you can’t miss. In this week’s RE...

20 Apr 10min

How to Turn Marketing Data into Stories That Drive Action

How to Turn Marketing Data into Stories That Drive Action

Drop us a message! In this episode, Savanna Simmank, Marketing Specialist at Cisco, explores how marketers can transform raw data and analytics into narratives that actually influence behaviour, not j...

13 Apr 9min

How Marketing Helps Founders Raise Investment and Build Investor Trust

How Marketing Helps Founders Raise Investment and Build Investor Trust

Drop us a message! In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between founders and investors. We explore how storytellin...

6 Apr 8min

How to Scale DTC Brands with Full-Funnel Growth Marketing

How to Scale DTC Brands with Full-Funnel Growth Marketing

Drop us a message! In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We explore how to balance cultural relevance and perf...

23 Mar 7min

How to Build an Integrated Marketing Strategy That Puts Customers First

How to Build an Integrated Marketing Strategy That Puts Customers First

Drop us a message! In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led activity to true integrated marketing strategy. ...

16 Mar 11min

Bridging Complex Tech and Real-World Value in B2B Product Marketing

Bridging Complex Tech and Real-World Value in B2B Product Marketing

Drop us a message! In this episode, Steve Wilcockson, Technical Product Marketing Manager at Quantexa, shares lessons from 30 years in enterprise tech marketing. We explore how to translate abstract, ...

9 Mar 8min

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