Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

In this clip from The Manager’s Playbook, Tommy Brown breaks down why K-pop continues to win at artist development, and why its system still looks a lot closer to Motown than what much of the American music industry is doing today.

We get into Tommy’s work in Korea, the session that led to BLACKPINK’s “Ice Cream” featuring Selena Gomez, the group’s studio discipline, and what that level of perfectionism taught him about greatness, standards, and building global artists.

Tommy also talks about fan culture, physical album sales, team structure, and why moving fast, experimenting, and “rushing to get to no” can be a real advantage in the music business.

This one is for artists, managers, producers, songwriters, and music execs trying to understand K-pop, BLACKPINK, artist development, global music strategy, and how real systems create real stars.

Simply put, a conversation like this doesn't come cheap.


If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pj


Listen to the full episode here -

Spotify: https://open.spotify.com/episode/71unpLmCSi3VjbieeOMiUy?si=KmFi8zCgTqmYpznq5UdhqQ


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(259)

Inside the Playbook: Theron Thomas on What Really Holds Artists Back

Inside the Playbook: Theron Thomas on What Really Holds Artists Back

In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down one of the most misunderstood topics in the music industry, the myth of “selling your soul,” and why peopl...

8 Des 202517min

Inside the Playbook: Theron Thomas on Why Your Songs Aren’t Blowing Up

Inside the Playbook: Theron Thomas on Why Your Songs Aren’t Blowing Up

In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down the real stories and strategy behind some of the biggest hit records of the last decade. From writing for ...

7 Des 202516min

Inside the Playbook: Theron Thomas on The Truth About Winning in Music

Inside the Playbook: Theron Thomas on The Truth About Winning in Music

In this clip from The Manager’s Playbook, Theron Thomas opens up about the part of the music industry that rarely makes headlines: the grind, the pressure, and the personal history that shapes real ar...

6 Des 202515min

Inside the Playbook: Theron Thomas on The Science of a Hit Song

Inside the Playbook: Theron Thomas on The Science of a Hit Song

In this episode clip, Grammy-winning songwriter Theron Thomas dives into one of the biggest truths in today’s music industry: the entire business is built on the backs of songwriters, yet they’re stil...

5 Des 202517min

The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

Most people talk about hit songs.Theron Thomas writes the ones that define entire eras.In this episode of The Manager’s Playbook, I sit down with one of the most influential songwriters in modern musi...

2 Des 20252h 45min

Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows

Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows

In this conversation, Machel Montano opens up about what truly goes into crafting a great live performance, not just the music, but the presence, discipline, and attention needed to make a crowd feel ...

1 Des 202513min

Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success

Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success

In this conversation, we dig into one of the most important parts of an artist’s journey: learning how to invest in yourself long before the world believes in you.Machel Montano and Che Kothari break ...

30 Nov 202515min

Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up

Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up

In this conversation, we dive into one of the most demanding parts of the Caribbean music ecosystem: the race to create a Road March hit for Carnival. Machel Montano and Che Kothari walk through the p...

29 Nov 20259min

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