The Woman Behind The Middle East’s Entertainment Boom | SheerLuxe Middle East

The Woman Behind The Middle East’s Entertainment Boom | SheerLuxe Middle East

Welcome back to the SheerLuxe Middle East podcast. On this episode, Georgie Coleridge Cole is joined by Sonal Vara-Parmar, CEO of IAM Entertainment, the region's first female-led entertainment company. First, we discuss Sonal’s unique heritage and upbringing in Zambia, her transition from London to New York and finally to Dubai, where she has played a pivotal role in transforming the region into a global entertainment hub. Sonal also shares insights into her work with A-list celebrities like Beyoncé, Coldplay and Kevin Hart, and the importance of authenticity in talent management. She then takes us through the founding of IAM Entertainment and its mission to create meaningful connections through storytelling and cultural exchange. Finally, she reflects on the role of entertainment in shaping perceptions of the Middle East and fostering inclusivity.


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Episoder(773)

SheerLuxe Success Stories: Carmen Tal Co-Founder Of Moroccanoil

SheerLuxe Success Stories: Carmen Tal Co-Founder Of Moroccanoil

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SheerLuxe Success Stories: Carmen Tal Co-Founder Of Moroccanoil

SheerLuxe Success Stories: Carmen Tal Co-Founder Of Moroccanoil

It was after a hair disaster at a salon, that she then owned, that Carmen Tal went on a subsequent trip to Israel and went to remedy the hair disaster that she came across the miracle product that is ...

17 Sep 201829min

Must-Read Books, The Best Apps & Office Dress Codes

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First up, entertainment is on the agenda as the team reveal recommend the TV shows, from Bake Off to Bodyguard, they’re enjoying right now.Books are a hot topic this week thanks to the SL team’s list ...

13 Sep 201840min

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Staying Friends With An Ex, How To Nail An Interview & Fashion Tips Ft Margie Founder Of Desert Island Dishes

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6 Sep 201841min

SheerLuxe Success Stories: James Averdieck, Gü & the Coconut Collaborative

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2 Sep 201837min

Must-Watch TV, Hen Party Costs & Do You Have A Shopping Addiction?

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First up, entertainment is on the agenda as the team reveal recommend the books, TV shows and films they’ve enjoyed over the bank holiday weekend. They also debate whether the cost of hen parties is g...

30 Aug 201843min

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23 Aug 201840min

SheerLuxe Success Stories, Marcia Kilgore Founder Of Soap & Glory, Beauty Pie & More

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