SEPHORiA: How It Paid Off (And What Didn't)

SEPHORiA: How It Paid Off (And What Didn't)

We’re recapping our SEPHORiA weekend in LA—from a VIP dinner the night before with our favorite founders and Sephora execs to getting first access at the press preview before doors opened to the public. Of course, we have thoughts: from the (very good) VIP swag bags to the not-so-happy chatter around general admission sample-size gifting.


We also break down exactly what we wore to the event, including Rare Beauty’s new True To Myself Natural Matte Longwear Foundation—a self-priming, self-setting formula we’ve been testing for months alongside the Glams through our partnership with Gloss Angeles Confidential. Plus, hear directly from Selena Gomez on why she wanted to create this formula (and why she even wore it to her wedding).



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