Paid to Speak17 Jun 2020

20. 3 Speaker Business Truths That Will Help You Get Booked

In previous episodes, I've shared honestly about how much speaking business I've lost because of the Coronavirus. In Episode 20, I share just as honestly about how much new business I've picked up because of three speaker business truths I practice in my business.

You can practice these truths in your speaker business as well. What's more, these three truths are core to the step-by-step marketing strategy we teach at the Paid to Speak Conference.

An Inside Look at This Episode:

1) Speaking is a RELATIONSHIP business

Marketing your speaker business is similar to dating with an eye towards marriage
It's about learning, caring, giving, and serving
It's about providing solutions even before you get hired
Marketing your speaker business takes time
Stick-to-it-tiveness is your greatest competitive advantage

2) Speaking requires NICHING (especially at first)

You can niche by topic
You can niche by industry
You can niche by both
When you niche by industry, you can get to know decision-makers and get to know when key decisions are made

3) Combining TIMING and YOUR SOLUTIONS is huge to getting booked and paid as a speaker

Because relationships with decision-makers are built as you provide solutions...
And because niching allows you to get to know when key decisions are being made...
You can offer POSITIVE SOLUTIONS at the RIGHT TIME for a profit

Paid to Speak Conference:

3 Reasons Why This is the BEST Year to Attend the Killer Keynote Conference, the Paid to Speak Conference, or both!

Episode Resources:

9 Ways to Get Paid as a Speaker
5 Keys to Creating a Speech That Pays
Got questions? Submit them here
Paid to Speak Conference and Killer Keynote Conference

Thank You for Listening!

If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post.

Until next time, continue to move from #DREAMtoDO as a speaker.

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