210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ growth, 300+ retailers, and deployments across 40+ countries.

But this is not a story about overnight success. Jens shares the reality behind building a company over 22 years, including 10 years of work before finding the real breakthrough. It’s a conversation about longevity, resilience, and why SaaS is not a sprint, but a long-distance team sport where focus and trust increase your chances of success.

We spoke with Jens about what changed when Sitoo found its “Holy Grail,” why saying no became more important than saying yes, and how the company evolved from founder-led hustle into a scalable global SaaS business.

Here are some of the key questions we address:

  • Why did it take 10 years for Sitoo to find true product-market fit?
  • What changed when the company went all-in on one product and one focus area?
  • Why does saying yes to everything keep you local, while focus helps you scale globally?
  • How do you build a strong partner ecosystem without becoming a competitor?
  • What happens when you scale from 3 people to 135+ employees?
  • Why do so many SaaS companies hit a major shift around 80–100 employees?
  • How do you move from founder-driven heroics to a scalable operating model?
  • How do you keep motivation, culture, and momentum alive over two decades of building?

🎧 Tune in to hear Jens’ honest take on what it really takes to build something lasting: there is no overnight success, only years of iteration, the right people around you, and the discipline to stay focused long enough for the flywheel to start turning.

Episoder(210)

42. Chris Walker , CEO, Refine Labs -  Do you have a Revenue R&D strategy?

42. Chris Walker , CEO, Refine Labs - Do you have a Revenue R&D strategy?

In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, th...

2 Sep 202246min

41. Jonas Thordal , Co-founder & CEO, Weld - How to leverage Professional Service to accelerate Product Sales!

41. Jonas Thordal , Co-founder & CEO, Weld - How to leverage Professional Service to accelerate Product Sales!

In this episode, we speak with Jonas Thordal, Co-founder & CEO of Weld, the fast-growing Data Operations Hub platform that allows companies to centralize, model and activate their data – without scrip...

18 Aug 202235min

40. Cristina-Tamara Grigorie Product Director, Verdane Elevate - How to align overall business goals with the product!

40. Cristina-Tamara Grigorie Product Director, Verdane Elevate - How to align overall business goals with the product!

In this episode, we speak with Cristina-Tamara Grigorie Product Director, Verdane Elevate. Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Cristina-T...

14 Jul 202250min

39. Jeppe Rindom Co-founder & CEO at Pleo - How to build for the future!

39. Jeppe Rindom Co-founder & CEO at Pleo - How to build for the future!

In this episode, we speak with Jeppe Rindom Co-founder & CEO at Pleo, the Danish Unicorn that has taken Europe by storm with their all-in-one solution for all company spending, trusted by over 20k cus...

4 Jul 202247min

38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!

38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!

In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe's most pr...

16 Jun 202239min

37. Simo Salmensuu CEO, Miradore - Born Global - key is the local touch!

37. Simo Salmensuu CEO, Miradore - Born Global - key is the local touch!

In this episode, we speak with Simo Salmensuu CEO, Miradore, the Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, a...

2 Jun 202238min

36. Elif Schmidt CEO, Oxceed - Leadership in a B2B SaaS company - you have to love change!

36. Elif Schmidt CEO, Oxceed - Leadership in a B2B SaaS company - you have to love change!

In this episode, we speak with Elif Schmidt CEO, Oxceed that helps over 10,000 companies produce reporting to support financial decision making. We focus on leadership and change in a B2B SaaS compan...

19 Mai 202229min

35. Daniel Eisenberg Head of Expansion, Deel -  the fastest growing B2B SaaS company to 100m dollars - ever!

35. Daniel Eisenberg Head of Expansion, Deel - the fastest growing B2B SaaS company to 100m dollars - ever!

In this episode, we speak with Daniel Eisenberg Head of Expansion, Deel, the global payroll solution that helps businesses hire anyone, anywhere.  Daniel shares some insights into how Deel managed to...

12 Mai 202233min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
liberal-halvtime
finansredaksjonen
morgenkaffen-med-finansavisen
lederpodden
rss-politisk-preik
rss-pa-konto
okonomiamatorene
rss-investering-gjort-enkelt