Why We Need to Pay Attention to Elon Musk Again

Why We Need to Pay Attention to Elon Musk Again

Elon Musk has spent the last year being quieter than usual — by Elon Musk standards.That may be about to change in a very big way, as his SpaceX moves toward what could be one of the biggest IPOs in history. So what, exactly, is Musk selling? A rocket company? A satellite internet giant? An AI play? Or just the latest, biggest version of Elon himself?Bloomberg’s Max Chafkin, who has been tracking Musk for a couple of decades, joins me to walk through what Musk has actually been up to lately. We talk about what SpaceX is now that it includes multiple businesses under one roof; why Musk might want to take it public after years of insisting he didn’t; and how much of the pitch is grounded in real operating businesses — rockets! Satellite internet! — versus the familiar promise of something much vaguer and hard to assess.Then we broaden out: Tesla’s drift from car company to AI-and-robotics story, whether X is still a business or simply a political and cultural weapon, and what changed after Musk’s break with Trump. The bigger question underneath all of it: has Musk built a coherent empire — or just a very effective machine for turning hype, power, and celebrity into capital? Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(585)

How Dhar Mann Turned After-School Specials Into A Billion-View Business

How Dhar Mann Turned After-School Specials Into A Billion-View Business

Dhar Mann’s videos look simple, because they are simple: Someone acts badly, someone learns a lesson, everyone gets a moral by the end. You don’t have to be a kid to enjoy these, but it helps.The busi...

3 Jun 37min

Dow Jones CEO Almar Latour Explains Why Boring Data Is a Great Media Business

Dow Jones CEO Almar Latour Explains Why Boring Data Is a Great Media Business

I think of Dow Jones as The Wall Street Journal, because that’s the part I know — and the part I used to work near/around/inside. But Dow Jones CEO Almar Latour has built a much bigger business around...

27 Mai 46min

Vox Media's Jim Bankoff Explains Why He's Selling to James Murdoch

Vox Media's Jim Bankoff Explains Why He's Selling to James Murdoch

Jim Bankoff has spent nearly 20 years building Vox Media. Now he’s selling a big chunk of it to James Murdoch, who is acquiring Vox Media's Podcast Network - the same one that produces this podcast - ...

20 Mai 28min

Versant CEO Mark Lazarus is Running a Post-Cable Cable Company

Versant CEO Mark Lazarus is Running a Post-Cable Cable Company

Versant is the new company Comcast created when it spun off CNBC, MS NOW, USA and other cable networks it no longer wanted inside the mothership. That makes Mark Lazarus’ job pretty simple to describe...

20 Mai 40min

Condé Nast CEO Roger Lynch on AI, the Met Gala and His Secret Succession Plan

Condé Nast CEO Roger Lynch on AI, the Met Gala and His Secret Succession Plan

Roger Lynch has spent the last seven years trying to turn Condé Nast from a magazine company into a profitable portfolio of global brands. Now he has a new set of problems: Google traffic is disappear...

13 Mai 53min

The Internet’s Let-It-Rip Era, With The Atlantic's Charlie Warzel

The Internet’s Let-It-Rip Era, With The Atlantic's Charlie Warzel

The internet is in its let-it-rip era: more AI slop, more video, more clips — and very little in the way of guardrails or rules. Charlie Warzel, who writes and hosts Galaxy Brain for The Atlantic, jo...

6 Mai 1h 4min

AI Can Make Software Now. That Changes Everything, with Paul Ford

AI Can Make Software Now. That Changes Everything, with Paul Ford

Learn to code, they told us. Then the computers went and learned to code. Now anyone can do it, in theory, courtesy of Claude Code and other vibe coding apps. Tech people I talk to are very, very exc...

29 Apr 53min

Jason Blum Built a Hit-Making Movie Machine. Does It Still Work?

Jason Blum Built a Hit-Making Movie Machine. Does It Still Work?

Jason Blum built one of Hollywood’s smartest businesses: make low-budget horror movies, give filmmakers room, pay talent on the back end, and let the hits carry the misses. It worked so well that it b...

22 Apr 27min

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