How LocalX is advancing the local ad-buying ecosystem with its unified data platform
Local advertising is one of the most effective methods for brands of all sizes to reach the audiences that matter most, and platforms like Locality's LocalX are becoming industry leaders by enabling a...
24 Nov 202511min
Bridging the AI-human gap with Stitch Fix CMO
Debbie Woloshin talks about the brand's generative AI-powered styling tool
19 Nov 202520min
Tips on building a beauty brand with former Walgreens CMO
Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
12 Nov 202524min
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with...
5 Nov 202522min
Horror marketing 101 with Blumhouse CMO Karen Barragan
Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on ho...
29 Okt 202526min
How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and strategic agency of record Pereira O'Dell to launc...
22 Okt 202520min
iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie
Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on "Shark ...
15 Okt 202524min
Digital advertising best practices with Meta CMO Alex Schultz
Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about ...
8 Okt 202524min
