ShopTok a YSBnow Podcast Experience5 Jan 2021

Influencer Marketing Will Bring the Human Element Back to Your Brand

Episode 33 Show Notes

What you will learn in this episode:

What brought Chief Social Officer of Mekanism Agency, Brendan Gahan, to TikTok
When did TikTok catch this social media advertising expert's attention
Will TikTok be the future of e-commerce, especially since the kick off of the first ever e-commerce Live event hosted by Walmart.
Influencer Marketing is still so underutilized by brands, even though it is what is driving brands to skyrocket their sales.

“Influencers break down the barriers, they are looking through the camera, every aspect of it feels much more real.”

Traditional celebrities like Rosie O'Donnell and The Rock are utilizing TikTok to build their communities and stay relevant.
What strategies does Brendan use for his TikTok
What are two really important things to remember when posting content on TikTok

BRENDAN GAHAN
Chief Social Officer at Mekanism

TikTok: brendangahan
Instagram: Brendan Gahan
LinkedIn: Brendan Gahan

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***

Hello. I’m Kyle, your host and founder of BizTok. Are you ready to take your personal brand or business to the next level? My podcast will help you understand how to market on TikTok so you can connect to your future global community, and grow your influence? Visit biztok.co to see how we can work together, and be sure to follow me on TikTok at BizToker.

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