$300m showjumping series to stirrup competition

This week on The SportBusiness Podcast, we shake up the format as co-hosts Martin Ross and Jonathan Rest bring you the latest insights from the cutting edge of the industry.

THE NEWSROOM: The launch of the $300m Premier Jumping League – its business model, backstory and disruption in showjumping. And the latest on investment in the NFL’s flag football league and its commercialisation.

INSIDE THE DEAL: Ben Cronin explains why Mistral, Europe’s most valuable AI start-up, has invested in professional cycling and how the tech-led sponsorship sector is rapidly evolving.

AOB: Bidding for NBA Europe teams reaches $1bn and the fallout from a dramatic night of Fifa World Cup playoffs.

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Co-hosts: Jonathan Rest, Martin Ross

Contributor: Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1. NFL unveils elite investor roster for pro flag venture

2. IFAF to diversify revenue mix to lessen NFL reliance

3. Returning McCourt backs Premier Jumping League

4. Mistral flies the flag for European AI sector in Team Visma deal

5. Euroleague to tap private markets, re-engages NBA

6. DAZN, Rai to share World Cup coverage in Italy

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