U n’ I with Rashmi Shetty21 Feb 2024

U n’ I with Rashmi Shetty- Season 3- Joseph Babu

Our guest today is Joseph Babu , who serves as the dynamic CMO and growth driver at Riafy Technologies, one of the world's largest AI app studios based in Kochi, India. Riafy has amassed over 75 million global users across 23 languages. He is skilled at strategically positioning brands and accelerating viral growth through disruptive zero-marketing tactics. Joseph pioneered Riafy’s viral acquisition strategy which organically garnered millions of users without any advertisement spending.

An esteemed thought leader in marketing innovation, Joseph was awarded TiE Kerala’s Best Entrepreneur 2021. He is a sought-after speaker on digital transformation, culture building, and purpose-led business. Joseph played an instrumental role in Riafy’s meteoric rise, growing their flagship cooking app Cookbook Recipes into India’s number one in its category. He led Riafy to become India's sole premium partner for Google Cloud's Generative AI.

With experience visiting numerous countries across 5 continents, Joseph brings a global perspective. He is passionate about leveraging partnerships and technology to uplift people worldwide. Joseph believes in creating win-win relationships and close-knit teams. Fueled by curiosity to drive change, Joseph is often found exploring diverse cultures on international expeditions. He is envisioning the next decade steering Riafy’s AI systems to assist people and society. Joseph aspires to inspire future leaders in purpose-driven business.

Currently, he is spearheading Riafy's highly advanced Generative AI platform R10 to revolutionize enterprise AI adoption.

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