Copywriters Podcast20 Aug 2018

Episode 070 - Email Copywriting with Justin Goff

Justin Goff has created from scratch three multi-million dollar direct response companies. His last one was a supplement company that him and his partners scaled from 0 to 23 million in sales in just under 3 years.
Justin sold his stake in that company last year, took a year off, and is now helping the biggest direct response companies to boost their response and increase their average order size on their offers. He lives in Austin Texas with his 2 Great Danes, George and Dempsey
1. Justin, you seem to have a very different view of emails for marketing from just about anyone else I know. I remember once on a webinar I heard you say you would pay $5000 for a good email. Could you tell us, how do you look at emails differently than most people do.
2. How did you use emails in the companies you built? Could you talk about some individual emails and the kind of results you saw?
3. The way you do emails – how do you decide what information to put in the email itself, and what to save for the sales page it leads to?
4. If you or someone working for you is doing daily emails, how often are they pitch emails, compared to “content” emails? Is the tone usually the same with both kinds of emails?
5. Effective subject lines in emails – How similar, or different, are they to headlines that work on a sales page?
6. Your emails go into a lot of depth and do a lot of selling. How does a sales letter it leads to, work, with the way you do things? Shorter sales letters? Repeat the info in sales letter? Or straight to an order page?
7. You’re doing some work for a small group of clients with emails. Want to talk about it?
8. How can someone get in touch with you?

Download.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(480)

Copywriting Secrets Of Human Nature, With Andrew Gould

Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing com...

29 Jun 37min

Sales- Friendly Content Marketing

Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it.Basically, social media encourages you to crave attention and approval, inste...

22 Jun 35min

A-List Copywriter Bullet Secrets, With Kim Krause Schwalm

Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you.The late Clayton Makepiece, a legend himself in copywriting, said, and I quot...

15 Jun 35min

Why Your Content Isn’t Getting You Buyers

If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means.It really depends on your point of view.Well, we...

8 Jun 37min

The Missing Piece That Supercharges Copy

Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem.I did last week, and it led to all kinds of crazy thoughts.I was on Twitter/X, and I discovered this p...

1 Jun 29min

The Best Type Of Ad To Use In 2026

If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you.Things really are changing.Our special guest a few weeks ago, Mike Pavlis...

25 Mai 30min

Screenwriting Secrets For Copywriters

People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like ther...

18 Mai 34min

The Surprising Truth About Learning Copywriting

Think about these two things:First, learning to write copy, andSecond, then actually writing it.Wouldn’t it be nice if those two things, learning to write copy and then doing it, were free of confusio...

11 Mai 31min