Copywriters Podcast10 Aug 2020

The Lion Tamer of Copywriting

Lori Haller is known as the Lion Tamer of Copywriting, because she has successfully collaborated with some of the most headstrong personalities in the industry… and afterwards, everyone left as friends!
Lori is a creative strategist, speaker, author and trainer. Her company, Designing Response LLC, has been creating award-winning, sales-generating direct mail, online promotions, space advertising and design for more than 20 years.
She’s worked with every big name in direct response you can think of. She’s the author of AWAI’s Ultimate Guide to Building a Highly Profitable Graphic Design Business, and she works with clients around the world.
On the show, she talks about little tweaks in the way your promotion looks that can lead to big gains in response.
Lion Tamer Lori says her quest is “to annihilate the great, grey wall of type.”
Meaning, she wants to page to be as interesting to look at as it is to read.
To most copywriters, that might seem like no big deal.
A typical copywriter would say, “Copy is king!”
And Lori would be first to agree! But, she would add, if your page makes the reader feel uncomfortable in any way — not because of the words on the page, but the feeling the reader gets simply by trying to read it — then all the hard work the copywriter has done, is for naught.
On today’s show, Lori talks about little-known distinctions in things like color, type font, and designing your page so it will work on multiple platforms (like a large computer monitor, a tablet, AND a smartphone)… information some of the largest direct marketers in the world pay her a lot of money to help them with, day in and day out.
Find out more about Lori: https://lorihaller.com/http://lorihaller.com

Download.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(492)

Old Masters Series: A Technique For Producing Ideas

It’s kind of unusual when someone you work with bursts into your office with an urgent problem, and then you proceed to develop a solution to that problem and simplify it over the next 10 years, and t...

21 Sep 35min

The Persuasion Power of IMperfection

It turns out in the larger world of culture and fashion, we’ve reached a breaking point. This is important for copywriting because of something we’ve always known and practiced, and today we’re going ...

14 Sep 29min

Old Masters Series: Robert Collier

He is known for one of the most famous sayings in copywriting: “Enter the conversation already going on in the prospect’s mind.”Yet most copywriters don’t know much about him, or even who he is.That w...

7 Sep 32min

Back To School For Copywriters

Somewhere near you, right now, there's a store with a whole aisle of spiral notebooks marked down to 79 cents.The gargantuan engines of the big yellow buses are getting tuned up or are already tuned u...

31 Aug 29min

Protecting Your Freelance Business, With Copywriter Kim Krause Schwalm

How do you make the transition from having a job to being a freelance copywriter?Or, maybe more to the point, if you’re already a freelancer, how do you do what you do and get all the advantages of be...

24 Aug 32min

The Magic Power of DON’T

Nathan came up with the idea for this show, and it started, of all places, in his mom’s kitchen.Here’s what happened: If Mom says dinner will be ready in 30 minutes, Nathan is much less likely to go d...

17 Aug 34min

The Master Key To Persuasion

I was rummaging around on youtube when I came across this video with an outrageous claim:“This book literally teaches you to think like a Harvard lawyer.”My skepticism shot into high gear, but when I ...

10 Aug 33min

More Screenwriting Secrets For Copywriters

This week I had a great conversation with a Hollywood screenwriting coach and screenwriter himself, and it reminded me about how much people in Hollywood know that copywriters can learn and use.One of...

3 Aug 28min