Copywriters Podcast9 Okt 2023

The Little-Known Power of Microstories

How do you keep your prospect’s attention and even create unexpected moments of fascination throughout your copy? One of the greatest sure-fire solutions, that is, paradoxically, one of the least-well-known, is microstories. These little gems have all the power of stories with none of the heavy-lifting requirements of a hero’s journey story. You can easily sprinkle microstories throughout your copy, replacing interesting parts of your pitch with little gems that are truly intriguing. Not only that, but these microstories can make up complete posts on Instagram, TikTok and Twitter. And there’s a real good chance that they’ll be more interesting than if you presented the same information without putting it into a story. Today we find out what microstories are, how easy they are to create, and how to use them to maximum advantage. Action Steps: 1. You can use stories anywhere in your copy. Most of them don’t need to be hero’s journey stories, but you can always fit in a microstory to get more traction with your prospect’s attention. 2. On TikTok, Instagram, Facebook and other social media platforms, try microstories to get greater attention and engagement from your viewers. 3. Use microstories to make your proof elements more interesting, and increase their convincing power. 4. Get The Persuasion Story Code to learn how to do microstories. https://www.amazon.com/dp/B0CFD2KXNQ Then, start using microstories a lot more than you’re already doing!
Download.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(492)

Old Masters Series: A Technique For Producing Ideas

It’s kind of unusual when someone you work with bursts into your office with an urgent problem, and then you proceed to develop a solution to that problem and simplify it over the next 10 years, and t...

21 Sep 35min

The Persuasion Power of IMperfection

It turns out in the larger world of culture and fashion, we’ve reached a breaking point. This is important for copywriting because of something we’ve always known and practiced, and today we’re going ...

14 Sep 29min

Old Masters Series: Robert Collier

He is known for one of the most famous sayings in copywriting: “Enter the conversation already going on in the prospect’s mind.”Yet most copywriters don’t know much about him, or even who he is.That w...

7 Sep 32min

Back To School For Copywriters

Somewhere near you, right now, there's a store with a whole aisle of spiral notebooks marked down to 79 cents.The gargantuan engines of the big yellow buses are getting tuned up or are already tuned u...

31 Aug 29min

Protecting Your Freelance Business, With Copywriter Kim Krause Schwalm

How do you make the transition from having a job to being a freelance copywriter?Or, maybe more to the point, if you’re already a freelancer, how do you do what you do and get all the advantages of be...

24 Aug 32min

The Magic Power of DON’T

Nathan came up with the idea for this show, and it started, of all places, in his mom’s kitchen.Here’s what happened: If Mom says dinner will be ready in 30 minutes, Nathan is much less likely to go d...

17 Aug 34min

The Master Key To Persuasion

I was rummaging around on youtube when I came across this video with an outrageous claim:“This book literally teaches you to think like a Harvard lawyer.”My skepticism shot into high gear, but when I ...

10 Aug 33min

More Screenwriting Secrets For Copywriters

This week I had a great conversation with a Hollywood screenwriting coach and screenwriter himself, and it reminded me about how much people in Hollywood know that copywriters can learn and use.One of...

3 Aug 28min