Copywriters Podcast22 Jul 2024

Copywriting to Prospects with Money

Does the world turn upside down when you are writing copy for prospects with money? The first time you do it, it sure seems that way. And there’s a good reason for that. The rules are different for writing that kind of copy. Does that mean that the core basic aspects of psychology are different for rich people than they are for everyone else? Absolutely not. The core basic aspects are virtually identical. They’re pretty much the same for all humans. But overwhelmingly, the mindset of a person with money is worlds apart from the mindset of a middle-class person and a working-class person. And, as copywriters, we’ve been trained with materials that assume we are selling to ordinary people, not the well-off, the rich, and the super-rich. Nathan was working on a personal development offer for high-end prospects, and it occurred to him that the copywriting rules are completely different when you write for them than when you write for middle-class or working-class prospects. What we want to do on today's show is to talk about those differences and suggest how each listener can improve their skills and adjust their mindset when they get to write offers to this customer group. Contact us: Critiques, David https://www.garfinkelcoaching.com/copy-critiques/ Nathan: https://advertisingcheatcodes.com/advertising-alchemist/
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