Astonishing Discoveries About AI And Copywriting

Astonishing Discoveries About AI And Copywriting


Four months ago, I was completely skeptical about AI and how it would ever fit into copywriting. I saw a post on LinkedIn by Brian Halpin, a copywriter working in Jason Parker’s agency. Brian talked about some unbelievable results, nearly one million in sales, that they had gotten with a VSL that was 80% written by AI. I’ve known Jason for more than 10 years, and Brian’s post piqued my interest. Jason agreed to come onto the podcast to talk about what he was doing. Nathan insisted we bring Jason on again to explain further, and after the second show, Nathan and I were so astonished by what he was saying that we both signed up for his Jason’s AI Copywriting Mastermind. I have found it was a risk worth taking. Because I have learned so much about what is possible, including for me, that I’ve completely changed my mind about AI and the future of copywriting. Now that we’ve had a lot more experience with results, we wanted to bring Jason back along with Scott Zetlan, another returning champion to the show, to bring you up to date on what we’ve learned about - What AI can do with copywriting - What AI can NOT do with copywriting - And most importantly, what AI CAN do that we NEVER thought it would do. For today’s special edition of the podcast, Nathan is going to lead the show and interview the three of us, so I’ll get a chance to talk about what I’ve learned. 4 points cover: 1. How much time it saves in creating copy and content 2. How we’re making the AI an extension of our brains – writing in our voice, creating an experience of writing like it’s the person who’s operating it 3. How long it takes to write a sales letter that converts, that would normally take a good copywriter 2-3 weeks to write 4. The dangers of “having a conversation” with AI to develop your hook, structure, idea, pitch 5. How much editing the AI’s output requires Link for more information about the Mastermind: AI Mastermind
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10 Direct Marketing Trends, With Super Copywriter  Mike Pavlish

10 Direct Marketing Trends, With Super Copywriter Mike Pavlish

Our returning champion Mike Pavlish has written dozens of VSLs that have brought in $10 million or more. In fact, over the last 30 years, Mike’s copy has brought in over $810 million in sales. And his...

27 Apr 29min

New Mindset For Copywriting

New Mindset For Copywriting

We’re going through massive and disruptive upheavals all over the place, and of course copywriting is no exception.I’m seeing the need for a complete mindset shift to survive, thrive and even dominate...

20 Apr 32min

Copywriting 101, Part 3– Old Masters Series

Copywriting 101, Part 3– Old Masters Series

As we return to our hit Old Masters Series segment, Copywriting 101, I’d like to let you know that the first edition of John Caples’s book Tested Advertising Methods was published in 1932–that’s 94 ye...

13 Apr 29min

Next-Level Skills Every Copywriter Needs

Next-Level Skills Every Copywriter Needs

The future for copywriters and AI is pretty clear:AI will not replace copywriters.But… copywriters who know how to use AI will replace those who don’t.Sounds simple enough.However, once you get into i...

6 Apr 36min

Copywriting 101, Part 2– Old Masters Series

Copywriting 101, Part 2– Old Masters Series

Once again we’re back to our Copywriting 101 segments in the Old Masters Series, picking up where we left off a couple weeks ago.This is about copywriting fundamentals. It never hurts to review them, ...

30 Mar 34min

Introducing 7 Types Of Microstories

Introducing 7 Types Of Microstories

Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The s...

23 Mar 30min

Copywriting 101– Old Masters Series

Copywriting 101– Old Masters Series

The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Mich...

16 Mar 30min

How Clive Cable’s Building An Agency With Virtual AI Copywriters

How Clive Cable’s Building An Agency With Virtual AI Copywriters

Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI a...

9 Mar 34min

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