Copywriters Podcast6 Okt 2025

Financial Copy U - The Inside Story, With Nick O’Connor

A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise: Glenn told us how they put together a special program called Financial Copy U, which would train 12 copywriters ABSOLUTELY FREE on how to write copy for financial publishers. With the understanding that some graduates might be offered full-fledged copywriting jobs on the spot, depending, of course, how they did in the training. Now that Financial Copy U is in full swing, we asked Nick to tell us more about what he and Glenn did and are doing right now. Seeing as there’s not enough other solid training for financial copywriting going on right now, at least that I know of, I realize Nick has a lot of valuable information for us. Among his many impressive accomplishments, Nick was Head of Copy and Publisher for Agora’s financial imprint in the UK, Southbank Investment Research. Today, as well as co-founding The Fix, he writes freelance for financial publishers in the UK, US and Australia and consults with Agora companies around the world. Nick told us about the origin of Financial Copy U, why he, Glenn and Marketwise decided to do it, the difference between winning applications to the program and those that didn’t make it, and a lot more. Great information about financial copywriting and copywriting in general! For more info about the program: https://www.financialcopyu.com
Download.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(480)

Copywriting Secrets Of Human Nature, With Andrew Gould

Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing com...

29 Jun 37min

Sales- Friendly Content Marketing

Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it.Basically, social media encourages you to crave attention and approval, inste...

22 Jun 35min

A-List Copywriter Bullet Secrets, With Kim Krause Schwalm

Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you.The late Clayton Makepiece, a legend himself in copywriting, said, and I quot...

15 Jun 35min

Why Your Content Isn’t Getting You Buyers

If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means.It really depends on your point of view.Well, we...

8 Jun 37min

The Missing Piece That Supercharges Copy

Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem.I did last week, and it led to all kinds of crazy thoughts.I was on Twitter/X, and I discovered this p...

1 Jun 29min

The Best Type Of Ad To Use In 2026

If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you.Things really are changing.Our special guest a few weeks ago, Mike Pavlis...

25 Mai 30min

Screenwriting Secrets For Copywriters

People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like ther...

18 Mai 34min

The Surprising Truth About Learning Copywriting

Think about these two things:First, learning to write copy, andSecond, then actually writing it.Wouldn’t it be nice if those two things, learning to write copy and then doing it, were free of confusio...

11 Mai 31min