Why Copywriter Alin DragWhy Copywriter Alin Dragu Fired ALL His Clientsu Fired ALL His Clients

It takes a lot of courage and a lot of confidence to do what our special guest today has done… and that’s fire all his clients and start an email-based business. But Alin Dragu did just that, and he’s here to tell us about it. He’s the best-selling author of the book Meaningful Marketing, he spent 5 years as direct of marketing at one of the fastest growing churches in the US, and 3 years as the VP of growth at a Christian marketing agency. Alin is definitely a copywriter’s copywriter. He’s obsessed with reading novels and old fiction letters. And he admits he’s secretly obsessed with luxury watches, something Nathan’s a collector of as well. Finally, in case you end up taking Alin to dinner, which probably wouldn’t be a bad idea, you should know he says he’s never refused a steak, ever in his life. Now, here’s what we asked him: 1. So Alin, could you give us a quick tour of what you do? 2. I’m very interested in your S-L-O framework that you use to write all your emails. Could you walk us through that? 3. So as I understand it, your funnel works something like this: - you make youtube videos that promote your lead magnets - when people get the lead magnets, of course they opt-into your list - every day you send one, and I quote, “very entertaining story” while also plugging one of your products - and you get sales every day. I was wondering if we could go through one of those stories and you could break it down for us–like, say, the “I spent $613 on coffee” story? And talk about what makes a great story? 4. You are in a very email-list-dependent business. How do you deal with the issues that come with that, like trolls, unsubscribes, and delivering content every day? 5. You need to come up with a new idea every day. How do you do that without running up against burnout? 6. OK, you do something a lot of people are afraid to do. It’s something Nathan and I strongly recommend, though. Tell us how you sell in every email and get people to keep opening the next email? 7. So tell us about who your list is for and how someone can join. -- Link to get on Alin’s list: https://alindragu.com/
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