Value-Based Copywriting, With Harlan Kilstein

Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients.
We have a very special returning champion on the show today, Dr. Harlan Kilstein. He has just released a book called Value-Based Copywriting. Originally presented in a $997 seminar, this material has changed the lives and of course careers of some very fortunate copywriters.
This book solves the problem faced by thousands of copywriters–not getting paid for what their work is worth.
Harlan is a renowned entrepreneur and copywriting expert known for his innovative approaches in marketing, mindset, and personal development.
With decades of experience at the intersection of psychology, persuasion, and business strategy, Harlan has built a reputation for helping individuals and companies unlock explosive growth through compelling communication and breakthrough thinking.
He’s also a former educator with a doctorate in education. And, Harlan’s a very successful copywriter himself and an expert in NLP (Neuro-Linguistic Programming) and hypnosis.
He’ll bring all of this, and more, to bear today. So you may want to take notes while you’re listening to today’s podcast. Lots of money-making information you will be able to use immediately.
Harlan’s new book:
Value-Based Copywriting: https://www.amazon.com/dp/B0GCCR64DC
My book The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(491)

The Persuasion Power of IMperfection

It turns out in the larger world of culture and fashion, we’ve reached a breaking point. This is important for copywriting because of something we’ve always known and practiced, and today we’re going ...

14 Sep 29min

Old Masters Series: Robert Collier

He is known for one of the most famous sayings in copywriting: “Enter the conversation already going on in the prospect’s mind.”Yet most copywriters don’t know much about him, or even who he is.That w...

7 Sep 32min

Back To School For Copywriters

Somewhere near you, right now, there's a store with a whole aisle of spiral notebooks marked down to 79 cents.The gargantuan engines of the big yellow buses are getting tuned up or are already tuned u...

31 Aug 29min

Protecting Your Freelance Business, With Copywriter Kim Krause Schwalm

How do you make the transition from having a job to being a freelance copywriter?Or, maybe more to the point, if you’re already a freelancer, how do you do what you do and get all the advantages of be...

24 Aug 32min

The Magic Power of DON’T

Nathan came up with the idea for this show, and it started, of all places, in his mom’s kitchen.Here’s what happened: If Mom says dinner will be ready in 30 minutes, Nathan is much less likely to go d...

17 Aug 34min

The Master Key To Persuasion

I was rummaging around on youtube when I came across this video with an outrageous claim:“This book literally teaches you to think like a Harvard lawyer.”My skepticism shot into high gear, but when I ...

10 Aug 33min

More Screenwriting Secrets For Copywriters

This week I had a great conversation with a Hollywood screenwriting coach and screenwriter himself, and it reminded me about how much people in Hollywood know that copywriters can learn and use.One of...

3 Aug 28min

Old Masters Series, Advertising’s Founder, Albert Lasker Part 3

Today we’re continuing with Part 3 of our Old Masters Series, focusing on the contributions of Albert Lasker. That’s because in 1898, Albert Lasker arrived in Chicago to work at Lord and Thomas, which...

27 Jul 36min