Recode Decode: How 'Microtrends' affect everything, from marriage to Trump

Recode Decode: How 'Microtrends' affect everything, from marriage to Trump

Former political strategist and pollster Mark Penn talks with Recode's Kara Swisher about his new book, "Microtrends Squared: The New Small Forces Driving the Big Disruptions Today." He describes it as a less optimistic sequel to his 2007 book "Microtrends," but it extends the idea that small changes in politics and the economy are having huge ripple effects around the world. Penn also talks about his past work, advising Microsoft during its antitrust law case and Hillary Clinton during her 2008 presidential run. And he offers some predictions for the 2018 midterm elections, explaining what Democrats could do now in order to reclaim the White House in 2020. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(904)

Recode Decode: Happy Re/New Year 2016; CES Preview

Recode Decode: Happy Re/New Year 2016; CES Preview

It's an all-star lineup of reporters from Re/code and The Verge in this special episode, featuring Kara Swisher, Lauren Goode, Casey Newton and Noah Kulwin. The team discusses the top tech stories of ...

4 Jan 201650min

Recode Decode: Rufus Griscom, Heleo CEO

Recode Decode: Rufus Griscom, Heleo CEO

Heleo CEO Rufus Griscom talks with Peter Kafka about trying to build a "BuzzFeed for brains" that can distribute Big Ideas to the broader Internet. He also discusses the founding of his two previous s...

31 Des 201520min

Recode Decode: Niccolo de Masi, Glu CEO

Recode Decode: Niccolo de Masi, Glu CEO

Glu Mobile CEO Niccolo de Masi talks with Kara Swisher about Glu's hit games like Kim Kardashian: Hollywood and Katy Perry Pop, and what makes them different from earlier video games based on licensed...

28 Des 201550min

Recode Decode: Ev Williams, Medium CEO

Recode Decode: Ev Williams, Medium CEO

Medium CEO Ev Williams talks with Peter Kafka about founding his third company that makes it easier to "write on the Interwebs," and what makes Medium different from Blogger and Twitter. He also discu...

24 Des 201532min

Recode Decode: Jeremy Stoppelman, Yelp CEO

Recode Decode: Jeremy Stoppelman, Yelp CEO

Yelp CEO Jeremy Stoppelman talks with Kara Swisher about spending a decade at the helm of the local-recommendations site, and the new challenges posed by private companies that can out-raise the publi...

21 Des 201553min

Recode Decode: Katie Nolan, Fox Sports TV Host

Recode Decode: Katie Nolan, Fox Sports TV Host

Katie Nolan talks with Peter Kafka about how she went from Tumblr to YouTube to television, specifically Fox Sports 1, where she hosts "Garbage Time with Katie Nolan." They also discuss online harassm...

17 Des 201523min

Recode Decode: Marc Lore, Jet.com CEO

Recode Decode: Marc Lore, Jet.com CEO

Jet.com CEO Marc Lore talks with Re/code's Senior Commerce Editor Jason Del Rey about trying to build a new e-commerce giant when rival Amazon has a 20-year lead. Also: Why is Jet.com raising so much ...

14 Des 201545min

Recode Decode: Brian Rolapp, NFL Media Czar

Recode Decode: Brian Rolapp, NFL Media Czar

The NFL's media czar Brian Rolapp talks with Peter Kafka about why Internet companies might (or might not) get the rights to a soon-to-be-auctioned set of games. They also discuss what makes live spor...

10 Des 201533min

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