Recode Decode: How 'Microtrends' affect everything, from marriage to Trump

Recode Decode: How 'Microtrends' affect everything, from marriage to Trump

Former political strategist and pollster Mark Penn talks with Recode's Kara Swisher about his new book, "Microtrends Squared: The New Small Forces Driving the Big Disruptions Today." He describes it as a less optimistic sequel to his 2007 book "Microtrends," but it extends the idea that small changes in politics and the economy are having huge ripple effects around the world. Penn also talks about his past work, advising Microsoft during its antitrust law case and Hillary Clinton during her 2008 presidential run. And he offers some predictions for the 2018 midterm elections, explaining what Democrats could do now in order to reclaim the White House in 2020. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(904)

Canva CEO Melanie Perkins is happy to provide designers alternatives to Adobe

Canva CEO Melanie Perkins is happy to provide designers alternatives to Adobe

Canva got its start more than a decade ago as a different form of disruptive tech for creatives. It’s a web-based platform that makes design tools cheaper and accessible for individuals, schools, and ...

8 Jul 20241h 6min

How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

It’s almost the Fourth of July, and that means it’s time for our annual grilling episode. This year, I’m talking with Big Green Egg CEO Dan Gertsacov, who has big plans for using very modern fan-based...

1 Jul 20241h 16min

The rise of shadow lobbying and its influence on decades of US policy

The rise of shadow lobbying and its influence on decades of US policy

Today, we’re talking about politics and lobbying in America. It’s hard to imagine a time when the influence of big corporations and billionaires didn’t touch every part of American politics, but the k...

27 Jun 202445min

Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in

Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in

Today, I’m talking with Greg Peters, the co-CEO of Netflix. I caught up with Greg while he was at the Cannes Lions festival in France, which is basically the world’s biggest gathering of advertisers a...

24 Jun 20241h 6min

Inside the players and politics of the AI industry

Inside the players and politics of the AI industry

We’ve got a special episode of the show today – I was traveling last week, so Verge deputy editor Alex Heath and our new senior AI reporter Kylie Robison are filling in for me, with a very different k...

20 Jun 202445min

Why Tubi CEO Anjali Sud thinks free TV can win again

Why Tubi CEO Anjali Sud thinks free TV can win again

Tubi is a free and very rapidly growing streaming TV platform — according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, a...

17 Jun 20241h 7min

Remix: How private equity took over everything

Remix: How private equity took over everything

Private equity is a simple concept — a PE firm uses some combination of money and debt to buy a company, then makes a profit — but the reality of what happens to the companies that get acquired is any...

13 Jun 202439min

AI will make money sooner than you think, says Cohere CEO Aidan Gomez

AI will make money sooner than you think, says Cohere CEO Aidan Gomez

Cohere is one of the buzziest AI startups around right now. It's not making consumer products; it's focused on the enterprise market and making AI products for big companies. And there's a huge tensio...

10 Jun 20241h 10min

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