Recode Decode: How 'Microtrends' affect everything, from marriage to Trump

Recode Decode: How 'Microtrends' affect everything, from marriage to Trump

Former political strategist and pollster Mark Penn talks with Recode's Kara Swisher about his new book, "Microtrends Squared: The New Small Forces Driving the Big Disruptions Today." He describes it as a less optimistic sequel to his 2007 book "Microtrends," but it extends the idea that small changes in politics and the economy are having huge ripple effects around the world. Penn also talks about his past work, advising Microsoft during its antitrust law case and Hillary Clinton during her 2008 presidential run. And he offers some predictions for the 2018 midterm elections, explaining what Democrats could do now in order to reclaim the White House in 2020. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(905)

Can Mastodon seize the moment from Twitter?

Can Mastodon seize the moment from Twitter?

Today I’m talking to Mastodon CEO Eugen Rochko. Mastodon is the open-source, decentralized competitor to Twitter, and it’s where a lot of Twitter users have gone in this, our post-Elon era. The idea i...

28 Mar 20231h 16min

How to play the long game, with New York Times CEO Meredith Kopit Levien

How to play the long game, with New York Times CEO Meredith Kopit Levien

Meredith Kopit Levien is the CEO of The New York Times, which is perhaps the most famous journalism organization in the world, and certainly one of America’s most complicated companies. The Times is ...

23 Mar 20231h 1min

Taylor Swift vs. Ronald Reagan: The Ticketmaster story

Taylor Swift vs. Ronald Reagan: The Ticketmaster story

This special episode dives deep on Taylor Swift, Ticketmaster, and how a handful of policy changes in the 1980s led to one firm so thoroughly dominating the live events business in the United States t...

21 Mar 202331min

‘The Goliath is Amazon’: after 100 years, Barnes & Noble wants to go back to its indie roots

‘The Goliath is Amazon’: after 100 years, Barnes & Noble wants to go back to its indie roots

In this installment of our Centennial Series on companies that are over 100 years old, we are talking to Barnes & Noble CEO James Daunt. The last few decades have thrown some hurdles in Barnes & Noble...

16 Mar 20231h 3min

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify...

14 Mar 202358min

Can Xerox reinvent itself for another 100 years?

Can Xerox reinvent itself for another 100 years?

Intro: Steve Bandrowczak, the CEO of Xerox, an iconic company that got started all the way back in 1906 as a manufacturer of photo paper and is, of course, best known for pioneering the copy machine. ...

9 Mar 20231h 3min

How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat

How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat

Pali Bhat joined Reddit from Google about a year ago — he’s actually Reddit’s first-ever chief product officer, which is pretty surprising considering that Reddit is a series of product experiences: t...

7 Mar 202359min

Podcasting? Radio? It’s all one big opportunity for iHeartMedia digital CEO Conal Byrne

Podcasting? Radio? It’s all one big opportunity for iHeartMedia digital CEO Conal Byrne

We taped this episode live at Hot Pod Summit. That’s our conference for the podcast industry. We have a whole newsletter for podcasters. It’s called Hot Pod, written by our very own Ariel Shapiro. Hot...

28 Feb 20231h 6min

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