Recode Decode: How 'Microtrends' affect everything, from marriage to Trump

Recode Decode: How 'Microtrends' affect everything, from marriage to Trump

Former political strategist and pollster Mark Penn talks with Recode's Kara Swisher about his new book, "Microtrends Squared: The New Small Forces Driving the Big Disruptions Today." He describes it as a less optimistic sequel to his 2007 book "Microtrends," but it extends the idea that small changes in politics and the economy are having huge ripple effects around the world. Penn also talks about his past work, advising Microsoft during its antitrust law case and Hillary Clinton during her 2008 presidential run. And he offers some predictions for the 2018 midterm elections, explaining what Democrats could do now in order to reclaim the White House in 2020. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(905)

Recode Decode: How Nat Geo uses Instagram to stay relevant

Recode Decode: How Nat Geo uses Instagram to stay relevant

National Geographic executives Courteney Monroe, Rachel Webber and Susan Goldberg talk with Recode's Kara Swisher about how the 130-year-old media company is staying relevant in the digital age. Monro...

27 Jun 201855min

Recode Decode: How Silicon Valley is responding to the immigration crisis

Recode Decode: How Silicon Valley is responding to the immigration crisis

Charlotte and Dave Willner, creators of the hugely successful Facebook fundraising campaign called “Reunite an immigrant parent with their child,” talk with Recode’s Kara Swisher about how they raised...

25 Jun 201856min

Recode Decode: Microsoft President Brad Smith (Live at Code 2018)

Recode Decode: Microsoft President Brad Smith (Live at Code 2018)

Brad Smith, the president of Microsoft, talks with Recode’s Kara Swisher at the 2018 Code Conference. Smith reflects on what Microsoft learned from losing the U.S. Justice Department’s antitrust lawsu...

23 Jun 201838min

Recode Decode: Tom Peters, management expert and author of ‘The Excellence Dividend’

Recode Decode: Tom Peters, management expert and author of ‘The Excellence Dividend’

Author and management expert Tom Peters talks with Recode’s Kara Swisher about his new book, “The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last.” Peters says artifi...

20 Jun 201853min

Recode Decode: Michael Barbaro, host of the New York Times podcast The Daily (Live)

Recode Decode: Michael Barbaro, host of the New York Times podcast The Daily (Live)

Michael Barbaro, who hosts the hit podcast The Daily for the New York Times, talks with Recode's Kara Swisher in front of a live audience at the 92nd Street Y in New York City. Barbaro explains why he...

18 Jun 20181h 9min

Recode Decode: Stitch Fix CEO Katrina Lake (Live at Code 2018)

Recode Decode: Stitch Fix CEO Katrina Lake (Live at Code 2018)

Katrina Lake, the CEO of apparel delivery company Stitch Fix, talks with Recode’s Jason Del Rey at the 2018 Code Conference. Lake explains why Stitch Fix went public in 2017 even though it was healthy...

16 Jun 201831min

Recode Decode: Linda McMahon, U.S. Small Business Administrator (Live at Code 2018)

Recode Decode: Linda McMahon, U.S. Small Business Administrator (Live at Code 2018)

Linda McMahon, the former pro wrestling executive who now leads the Trump administration’s Small Business Administration, talks with Recode’s Kara Swisher at the 2018 Code Conference. McMahon explains...

13 Jun 201841min

Recode Decode: U.S. Senator Mark Warner (Live at Code 2018)

Recode Decode: U.S. Senator Mark Warner (Live at Code 2018)

Mark Warner, the senior United States Senator from Virginia, talks with Recode’s Kara Swisher and Peter Kafka at the 2018 Code Conference. Warner talks about the competing Senate and House reports on ...

11 Jun 201843min

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