Are You A "Flat" CRO? | Maya Gershon | #chadtpodcast Ep. 20

Why do the best CROs come from sales experience rather than other functions?Chad interviews Maya Gershon, a Chief Revenue Officer, about what a CRO is, the business impact of strong revenue leadership, and what it takes to be a great CRO vs a "flat" CRO.Maya goes into CRO scope, including marketing, presales, and customer success.She shares examples where she kept companies alive and funded legal costs through revenue during a major lawsuit. She also talks about her military experience and how that shaped how she comes into boardrooms.We dive into quarter-end pressure, the tension between product and sales, and why CROs must stay calm to keep teams performing. We also talk about private equity, emphasizing process, and we go into her “eight pillars” revenue methodology.---Maya Gershon is a seasoned CRO, and an industry expert on revenue and commercial DD.Maya's LinkedIn: https://www.linkedin.com/in/maya-gershon-5110a11/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Meet the CRO00:35 What a CRO Does02:41 Revenue Ops vs Sales Ops03:49 Path to Becoming CRO04:50 CRO as Problem Solver05:45 Crisis Story Keeping Company Alive09:05 Sales Product Tension11:04 Maya Background and Career14:03 From Engineer to Sales Leader14:59 WeWork Cyber and PE Acquisitions16:40 What CROs Miss18:19 Sales as a Career19:26 Advice for Grads21:39 Private Equity Reality25:16 Eight Pillars Method28:28 Military Leadership Lessons30:21 Staying Calm Under Pressure32:04 Where to Find Maya