How Blackstone became the darling of grill TikTok with CEO Roger Dahle

How Blackstone became the darling of grill TikTok with CEO Roger Dahle

Nilay Patel encountered the name Blackstone on TikTok last year, just as the pandemic lockdowns were starting. He saw people posting videos smashing burgers and making pancakes outside on a griddle frequently with the caption “I finally got a Blackstone.” 20 minutes ago he hadn’t even heard about this thing, and now he was late to a trend? So he bought one. And hasn’t used his regular grill in over a year. Nilay sat down with the CEO of Blackstone products and inventor of the Blackstone griddle Roger Dahle. They talked about Blackstone’s ability to generate recurring revenue, and how the griddle itself is a platform for a variety of additional products and services, some of which might be made by competitors. And Blackstone has big competitors in Weber, and Cuisinart — so we talked about competition, and branding, and going up against the biggest players in a space, and the creator economy. You know: Decoder stuff. Take a listen. And you can read the transcript here: https://www.theverge.com/e/22347828 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(873)

Recode Decode: Brian Rolapp, NFL Media Czar

Recode Decode: Brian Rolapp, NFL Media Czar

The NFL's media czar Brian Rolapp talks with Peter Kafka about why Internet companies might (or might not) get the rights to a soon-to-be-auctioned set of games. They also discuss what makes live sports different from other forms of TV and the impact of fantasy sports on the game. Learn more about your ad choices. Visit podcastchoices.com/adchoices

10 Des 201533min

Recode Decode: Dick Costolo, Former Twitter CEO

Recode Decode: Dick Costolo, Former Twitter CEO

Former Twitter CEO Dick Costolo sits down with Kara Swisher to talk about what he's doing next, what he thinks of Twitter's future under Jack Dorsey and why men often fail to "do diversity." Later, Lauren Goode wheels in to Kara's desk to answer readers' questions about "hoverboards." Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Des 201555min

Recode Decode: Ricky Van Veen, CollegeHumor Co-Founder

Recode Decode: Ricky Van Veen, CollegeHumor Co-Founder

In this first episode of Peter Kafka's new weekly "Re/code Decode" interviews, CollegeHumor co-founder Ricky Van Veen sits down with Peter to talk about monetizing content on the Internet and why it's so hard. Plus: Why is a lot of that content moving to "old" platforms like TV, and who's more powerful, Rupert Murdoch or Mark Zuckerberg? Learn more about your ad choices. Visit podcastchoices.com/adchoices

3 Des 201532min

Recode Decode: Brian Chesky, Airbnb CEO

Recode Decode: Brian Chesky, Airbnb CEO

Airbnb CEO Brian Chesky talks with Kara Swisher about being in Paris during the city's recent terror attacks, and what the hospitality company is doing after a major political win in San Francisco. Later, Lauren Goode gets a new job as Kara's personal shopper, with some help from The Verge's holiday gift guide. Learn more about your ad choices. Visit podcastchoices.com/adchoices

30 Nov 201553min

Recode Decode: B.J. Novak and Dev Flaherty, The List App Co-Founders

Recode Decode: B.J. Novak and Dev Flaherty, The List App Co-Founders

The List App co-founders B.J. Novak and Dev Flaherty talk about their new mobile-social app for making lists and how tech is changing the entertainment world. Later, Lauren Goode joins Kara to talk about Apple's new iPad Pro and whether it's worth the upgrade. Learn more about your ad choices. Visit podcastchoices.com/adchoices

25 Nov 201550min

Recode Decode: Brent Bushnell and Eric Gradman, Two Bit Circus Co-Founders

Recode Decode: Brent Bushnell and Eric Gradman, Two Bit Circus Co-Founders

Two Bit Circus CEO Brent Bushnell and CTO Eric Gradman talk with Kara Swisher about their high-tech circus, STEAM Carnival; fixing education; and why playing games will break down kids' aversion to the sciences. Later, Lauren Goode finds out if the new BlackBerry Priv is good enough to challenge Kara's iPhone. Learn more about your ad choices. Visit podcastchoices.com/adchoices

18 Nov 201544min

Recode Decode: Aaron Levie, Box CEO

Recode Decode: Aaron Levie, Box CEO

Box CEO Aaron Levie talks with Kara Swisher about the next wave of enterprise companies and why having $80,000 is better than having $10 million. Later on: How could switching between iOS and Android be easier? Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Nov 201552min

Recode Decode: Sequoia Capital Chairman Sir Michael Moritz

Recode Decode: Sequoia Capital Chairman Sir Michael Moritz

Venture capitalist and co-author of "Leading" Michael Moritz talks with Kara Swisher about the history and future of investing and leadership. Later on: Do food delivery services have a place outside of San Francisco? Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Nov 201556min

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