My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make)

My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make)

I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it.

Most fractional CMOs are winging their strategy process and massively undercharging because of it. So I’m walking you through my exact four-phase process — Discovery, Strategy Development, Delivery, and Alignment & Next Steps — and the mistakes I see people make at every stage.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Why Most CMOs Undercharge for Strategy

01:00 Phase 1: Discovery Changes Everything

02:15 Stop Taking the Client's Word for It

03:45 The Goal-Setting Mistake That Ruins Strategies

05:15 Phase 2: Building the Right Strategy

06:45 Why Bigger Isn't Better

08:15 Phase 3: How to Deliver a Strategy

09:45 Phase 4: Turning Strategy Into a Retainer

11:00 How to Charge $20K for Strategy

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Episoder(53)

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